Humor Trends

Commonly used as a source of expression in modern day society, humor and satire is being used by both brands and consumers to showcase status and pop culture awareness. Showcasing trends in pop culture satire, online humor and modern parodies, this category highlights a much more lighthearted approach to consumer-brand interaction.

TOP 2 WEEKMONTH2 MONTHS

#1: Semi-Reality Comedy Shows

Nathan Fielder's ‘The Rehearsal’ is Set for a Comeback in 2025 FULL ARTICLE

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Comedic Christmas Parodies

'Reinfell' Ad Brings Rudolph’s Downfall to Life in Hilarious Spoof

The ‘Reinfell’ ad, a satirical gem from Norway’s postal service Posten, flips the beloved tale of Rudolph the Red-Nosed Reindeer into a side-splitting mockumentary reminiscent of... MORE

Semi-Reality Comedy Shows

Nathan Fielder's ‘The Rehearsal’ is Set for a Comeback in 2025

Fans of Nathan Fielder rejoice—his brilliantly awkward and boundary-pushing series ‘The Rehearsal’ is officially returning for a second season in 2025. Announced as part of HBO Max&#... MORE

Candy-Inspired Holiday Movies

M&M’s x 'Red One' Collaboration Brings Humor to Holiday Movie Nights

M&M’s is making movie nights a little sweeter this holiday season by teaming up with Amazon MGM Studios’ upcoming action film ‘Red One.’ While the film tells a thrilling tale of... MORE

Cheeky Pet Insurance Campaigns

OnePack Plan by PetPartners is Hiring Pets for Various Positions

OnePack Plan by PetPartners is innovatively addressing the growing interest in employer-sponsored pet insurance through its recent initiative, which highlights the importance of pets in supporting... MORE

Animated Tech Resistance Shows

Jazz Cow is an Animated Revolt Against Tech Dystopia

Developed by Quirky Motion Studios, Jazz Cow is a new animated sitcom that blends The Simpsons’ satirical edge with a rebellion against our tech-dominated world. Partnering with LMS Animation,... MORE

Bakery-Inspired Jewelry Collection

Greggs Has Launched the Cheeky Baked in Gold Capsule

Baked in Gold is a quirky, limited-edition jewelry collection from Greggs. The pieces are designed for fans of the bakery chain who want to take their love of sausage rolls and sweet treats to the... MORE

Cheeky Emergency Pizza Campaigns

Domino’s Emergency Pizza Program is Running Until January 2025

Domino’s Emergency Pizza offers customers a free medium, two-topping pizza until January 2025. This initiative is aimed at providing a safety net for customers who face unexpected situations, like... MORE

Tiny Chef Dining Concepts

The JW Marriott Edmonton Ice District Has Introduced Le Petit Chef

The JW Marriott Edmonton ICE District’s Le Petit Chef is a unique dining experience featuring a projection-mapped animated chef that measures just 58 mm in height. This innovative concept... MORE

Cheeky Bread Debates

Wonderbrands Declaring That Triangle Cuts are the Best Way to Cut a Sandwich

Wonderbrands has officially taken a stance in the long-standing debate over the best way to cut a sandwich by declaring that triangle cuts reign supreme. Backed by a recent survey indicating that 60%... MORE

Cheeky Lettuce-Inspired Blankets

P.F. Chang’s Marks the Back-To-School Season with Lettuce Wrap

P.F. Chang’s has launched a new promotional initiative just in time for the back-to-school season and the marketing push will surely capture attention with the cheeky Lettuce Wrap blanket. This... MORE

Soft Breakfast

Brands are releasing nutrient-rich breakfast bars designed for young children

Trend - CPG brands are releasing flavored breakfast bars designed for children. These breakfast bars are made soft and easy-to-chew, while also being rich in nutrients. These are designed to replace occasional breakfasts for children during busy days.

Insight - Parents with busy schedules may not always have time to prepare full balanced breakfasts for their children. However, most parents do not want to give their kids non-nutritious breakfasts, such as fast-food meals or microwave meals, when busy. As a result, these parents seek out solutions that are quick and easy to serve, but do not compromise on health or nutritional value. Brands are responding to these pressures with convenient breakfast bars designed specifically for younger children.

Workshop Question - How can we create convenient and nutritious solutions to support busy parents and their children's dietary needs?

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