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Games Trends

Evolving with the needs and interests of both kids and adults, games are adapting to appeal to more diverse and eclectic consumer needs. Expanding beyond the traditional board game varieties, Trend Hunter is here to offer developments in gaming that transcend into diverse market areas, highlighting aspects like interactive play, emerging toys and youth activities.
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Lollipop-Inspired Metaverse Experiences
Lollipop-Inspired Metaverse Experiences
Chupa Chups City is a Vibrant Adventure in The Sandbox
Chupa Chups, the well-known confectionery brand behind the iconic lollipops, has ventured into the metaverse with ‘Chupa Chups City,’ a unique experience within The Sandbox. This... MORE
play_circle_filledApproachable Mental Health Sessions
Approachable Mental Health Sessions
The Talk Squad Provides Supports Gamers' Mental Health
Men’s care brand Harry’s, charity mental health service Shout, and UK organization Guild Gaming teamed up to create The Talk Squad to bring mental health support to the gaming community. With... MORE
Compact Portable Gaming DACs
Compact Portable Gaming DACs
The ROG Clavis from ASUS is a USB-C DAC for Portable Devices
The ASUS ROG Clavis is a USB-C to 3.5 mm digital-to-analog converter (DAC) designed to enhance audio quality for gamers and audiophiles alike. It features the ESS 9281 QUAD DAC™ technology, which... MORE
Gaming-Ready DACs
Gaming-Ready DACs
The Schiit Fulla 2 is Designed to Seamlessly Enhance Game Audio
The Fulla 2 from Schiit is a versatile digital-to-analog converter (DAC) and headphone amplifier designed with gamers in mind. It features an AKM AK4490 DAC chip, which provides high-quality audio... MORE
Candy-Inspired In-Game Experiences
Candy-Inspired In-Game Experiences
HI-CHEW Returns to Fortnite with New Games and Brand Mascot
HI-CHEW returns to Fortnite for a second year, bringing exclusive in-game experiences featuring its popular flavors and newly introduced mascot, ‘Chewbie.’ This collaboration “... MORE
Top 60 Games Trends in November
Top 60 Games Trends in November
From Immersive VR Thriller Games to Large-Screen Gaming Tablets
This list of November 2024 Games trends highlights notable collaborations and advancements in gaming and in-game promotions. These trends showcase the growing intersection between popular franchises... MORE
play_circle_filledRetro RTS Game Collections
Retro RTS Game Collections
Blizzard Launched a Remastered Warcraft Collection for its 30th Anniv.
Blizzard Entertainment has released the Warcraft Remastered Battle Chest to celebrate the 30th anniversary of the Warcraft franchise. This collection includes remastered versions of Warcraft: Orcs &... MORE
play_circle_filledGame Preservation Initiatives
Game Preservation Initiatives
GOG is Launching an Official Preservation Program for Video Games
GOG has introduced the GOG Preservation Program to ensure that classic PC games remain playable on modern systems. Announced on the occasion of GOG’s 16th anniversary, the program aims to... MORE
Fashion Gaming App-Updates
Fashion Gaming App-Updates
Fashion Gaming App 'Drest' Launches New Update
Fashion gaming app ‘Drest’ is elevating virtual style with its latest update, merging gameplay with a luxurious editorial feel and interactive events. This new iteration, launching... MORE
Limited Edition White Consoles
Limited Edition White Consoles
Valve Announced a Special Edition White Steam Deck OLED
Valve has announced the release of a limited edition white Steam Deck OLED, which will be available worldwide starting November 18, 2024. This new model retains the same specifications as the... MORE
Inclusive Esports
Esports campaigns are adapted to appeal to neurodivergent and disabled gamers
Trend - As esports becomes a viable career option for experienced gamers, more competitive opportunities are emerging for disabled and neurodivergent gamers. These tournaments champion diversity, fostering an inclusive environment where all gamers can showcase their skills.

Insight - As the esports landscape becomes increasingly competitive, gamers with disabilities often desire opportunities that allow them to get involved while receiving necessary accommodations. In response, esports organizations are introducing new tournament formats and player pools catered to these groups, aiming to diversify the competitive space and champion inclusion. Businesses focusing on diversity, equity, and inclusion in esports can attract marginalized communities eager to join these spaces.
Workshop Question - How can your brand cater its product/service to a marginalized group?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Egg-Centric Metaverse Games
Egg-Centric Metaverse Games
American Egg Board Launched a Tower of Eggs Pop-Up on Roblox
The American Egg Board is reaching its target audience of Millennial and Gen Z consumers with a first-of-its-kind, in-game activation exclusively in Roblox.   The Tower of Eggs pop-up will be... MORE
play_circle_filledVirtual Pet Races
Virtual Pet Races
Purina Arena Pet Racing Reaches a New Generation of Pet Lovers on Roblox
Global pet care leader Purina launched its first-ever Roblox gaming experience, Purina Arena Pet Racing, which invites players to adopt and nourish virtual furry friends, then put their speed to the... MORE
Gamer-Centric Fast Food Campaigns
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Burger King is tapping into the gaming world with a new campaign that cleverly rewards players of EA Sports FC who score goals through a “Burger to King” combo pass. Created by Happiness... MORE
Approachable Handheld Gaming Systems
Approachable Handheld Gaming Systems
The AYANEO 3 Has a Fluid, Contoured Form for Comfortable Use
Many mobile video game solutions are engineered with an aggressive or angular form, so the AYANEO 3 has been designed to offer a decidedly more approachable alternative for gamers to consider. The... MORE
Deluxe Superhero Console Games
Deluxe Superhero Console Games
PlayStation's Spider-Man 2 Deluxe Features Responsive Vibrations
PlayStation’s ‘Spider-Man 2 Deluxe Edition’ for PlayStation 5 offers a dynamic and immersive superhero experience. Players can “control both Peter Parker and Miles Morales as... MORE
Reservation-Based Gaming Retail Initiatives
Reservation-Based Gaming Retail Initiatives
PlayStation 5 Pro in Japan is for Hardcore Gamers
The PlayStation 5 Pro 30th Anniversary Limited Edition Special Set brings a unique offering for fans and collectors, featuring custom hardware and accessories to celebrate this milestone. The set... MORE
Vertical Layout Game Consoles
Vertical Layout Game Consoles
Powkiddy's RGB20 Pro Plays 16-bit-era Games with Ease
The Powkiddy RGB20 Pro is a handheld retro game console with a 3.2-inch IPS OCA fully laminated screen and a resolution of 1024x768. It is powered by a quad-core ARM 1.8GHz processor and 1GB of RAM,... MORE
play_circle_filledUpdate Space Exploration Games
Update Space Exploration Games
No Man's Sky is Receiving a Day 1 Update for the PS5 Pro
The PS5 Pro and Cross-Save update for No Man’s Sky introduces significant enhancements and new features to the game. The update includes cross-save support, allowing players to seamlessly... MORE
play_circle_filledImmersive Multiplayer Game Expansions
Immersive Multiplayer Game Expansions
World of Warcraft's Latest Expansion is 'The War Within'
The World of Warcraft: The War Within expansion is the tenth expansion pack for the massively multiplayer online role-playing game (MMORPG) World of Warcraft. Released on August 26, 2024, it marks... MORE
play_circle_filledFragrance Forager Metaverses
Fragrance Forager Metaverses
Fine’ry-verse Challenges Roblox Users to Collect Perfume Ingredients
Target-exclusive fragrance brand Fine’ry is venturing into the metaverse and reaching users on Roblox with an immersive experience centered on celebrating creativity, individuality and self-... MORE
Digitally-Collectible Footwear Items
Digitally-Collectible Footwear Items
Epic Games is Now Selling 'Kicks' in Fortnite
Epic Games has introduced a new cosmetic item category called “Kicks” in Fortnite, which allows players to customize their characters with various shoe designs. This new feature, part of... MORE
Approachable RTS Games
Approachable RTS Games
'Battle Aces' is an RTS Game Meant to be Enjoyed by All Skill Levels
Battle Aces is an action-oriented real-time strategy (RTS) game developed by Uncapped Games. Set in the year 2651, the game takes place in a futuristic solar system where humanity has claimed... MORE
Pay-What-You-Want Gaming Platforms
Pay-What-You-Want Gaming Platforms
Humble Bundle Changes Game Distribution with Flexible Pricing
Humble Bundle is transforming the digital gaming landscape with its innovative pay-what-you-want model for video game bundles. The platform, which started as an indie game showcase in 2010, has... MORE
Collectible Penguin Games
Collectible Penguin Games
'Pudgy Party' is an Upcoming Mobile Party Game with Web3 Elements
The Pudgy Party is a new AAA mobile game developed by Pudgy Penguins and Mythical Games, set to be released on iOS and Android in 2025. The game reimagines the classic knockout royale genre by... MORE
High-Performance Compact Keyboards
High-Performance Compact Keyboards
Corsair's Latest Keyboard Uses Reliable Magnetic Switches
The Corsair K70 Pro TKL Hall Effect Programmable Keyboard is a high-performance gaming keyboard designed to enhance user experience with its advanced features. It features MGX Hyperdrive magnetic... MORE