Games Trends

Evolving with the needs and interests of both kids and adults, games are adapting to appeal to more diverse and eclectic consumer needs. Expanding beyond the traditional board game varieties, Trend Hunter is here to offer developments in gaming that transcend into diverse market areas, highlighting aspects like interactive play, emerging toys and youth activities.

TOP 11 WEEKMONTH2 MONTHS

#1: UGC Creation Infrastructure

Readycode Streamlines UGC Integration into Unreal and Unity Games FULL ARTICLE

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Miniaturized Video Game Controllers

The 8BitDo Ultimate Mini Features Interactive Lighting Modes

The 8BitDo Ultimate Mini Xbox controller is a smaller version of the brand’s original model that will provide gamers with smaller hands with a more comfortable way to play. The controller is... MORE

Immersive Virtual Spaces

Timmerse Creates Customizable 3D Worlds for Work and Social Interactions

Timmerse is a platform designed to enhance video calls and virtual gatherings by allowing users to create customizable 3D immersive worlds. This tool combines the functionality of video conferencing... MORE

UGC Creation Infrastructure

Readycode Streamlines UGC Integration into Unreal and Unity Games

ReadyCode (RC) is a tool designed to enable game developers to integrate user-generated content (UGC) creation tools into their games, similar to platforms like Roblox or Unreal Engine’s Fortnite (... MORE

Gamified Productivity Apps

Get Productive Turns Phone-Free Time into a Game with Rewards

Get Productive is a gamified productivity app designed to encourage users to reduce screen time. The app uses a unique timer feature that only runs when you are actively using the app or when your... MORE

Creative Gift Wrap

Clash Royale's 'Gift Wrap Gift' is Unexpected

Clash Royale is redefining holiday gifting with its unique ‘Gift Wrap Gift,’ a clever campaign by DAVID New York that turns festive wrapping paper into an exciting present for gamers. The... MORE

Co-Branded Slot Games

FanDuel Casino’s 'NBA Super Slam' Brings Basketball to the Reels

‘NBA Super Slam,’ the newest addition to FanDuel Casino, is here to revolutionize your slot game experience. This first-ever co-branded slot game, created in partnership with the NBA and... MORE

Branded Festive-Themed Experiences

MONOPOLY DREAMS™ Hong Kong is Running from December 21

MONOPOLY DREAMS™ Hong Kong is offering festive-themed experiences for the holiday season. The event is tailored for families, friends, and fans of the iconic board game. Running from December 21,... MORE

Sports-Inspired Game Collaborations

Fortnite Taps Lionel Messi for its New Character Release

Argentinian soccer icon Lionel Messi has officially entered the world of Fortnite, bringing his legendary style and flair to the popular battle royale game. Launched on December 13, the collection... MORE

Gamified Golfing Experiences

GOLFIN’s Golf2Earn Platform Merges Physical and Digital Experiences

GOLFIN introduces an innovative approach to golf with its Golf2Earn platform, which works to integrate real-world golfing activities with digital rewards and gaming elements. By utilizing GPS... MORE

Promotional Betting Partnerships

Astralis and ComeOn Group Team Up for New Esports Activations

Astralis, a Danish esports organization operating in various international markets, has officially launched a partnership with ComeOn Group through the ComeOn! brand. This partnership will focus on... MORE

Clamshell Resurgence

Handheld devices with foldable designs are gaining popularity for nostalgia

Trend - Independent handheld gaming device manufacturers are creating devices with clamshell designs, screens that fold closed when not in use, for nostalgic appeal. These devices protect their own screens, not requiring a case or screen protector, while enhancing ergonomic comfort with viewing angles.

Insight - Many consumers of today recall when gaming devices were focused on compact sizes, portability, and unique designs. Gaming handhelds from the 90s and 2000s were often made of plastic, featured clamshell designs, and were limited to simple games. Today, handheld gaming has evolved to shrunken-down full-blown computers. However, many older gamers do not resonate with this type of gaming, and yearn for the simplicity of retro games. Companies are addressing these desires with clamshell devices.

Workshop Question - How can we incorporate nostalgic elements into our product design to cater to consumers' longing for simpler, retro experiences?

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