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Toys Trends

Appealing to children and adults alike, toys have a way of striking up a sense of excitement and nostalgia. Offering the latest in children’s entertainment, educational play and toy innovation, Trend Hunter’s toys category will bring you the most cutting edge trends in consumer play.
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Award-Winning Magnetic Building Sets
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
MAGNA-TILES® expands its reputation as a leader in educational toys with an expanded lineup of magnetic building sets tailored for holiday shoppers. Highlighted by the introduction of Space and... MORE
Shareable QSR Meal Toys
Shareable QSR Meal Toys
McDonald's Happy Meal Now Offers Two Toys to Gift this Holiday Season
McDonald’s is partnering with Pet Simulator to release two toys designed to share holiday joy. Pet Simulator is a Roblox game originally launched in 2018 that focuses on coin and gem... MORE
Interactive Early Education Toys
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
The Tokidos PlayCubes are an interactive, screen-free education accessory for children aged three to eight that will help them to enjoy a more intuitive experience when spending time playing. The... MORE
Video Game Meal Toys
Video Game Meal Toys
The McDonald's Japan Mario Kart Happy Meal Toys Come in Two Sets
The McDonald’s Japan Mario Kart Happy Meal toys are expected to start making their way to participating locations as a new way to help merge the two brands for fans to appreciate. The... MORE
Emoji-Only Communication Toys
Emoji-Only Communication Toys
The SEGA Emojam Lets Users Send 1,100 Emoji Characters to Friends
The SEGA Emojam is a communication toy for kids engineered with a pager-inspired user experience in mind to provide them with a fun, interactive way to chat with their friends. The device works by... MORE
Magical Toy Advent Calendars
Magical Toy Advent Calendars
The LEGO Harry Potter 2024 Advent Calendar is Hogwarts-Inspired
The LEGO Harry Potter 2024 Advent Calendar has been shown off just ahead of the holiday season to provide kids and adults of all ages with a way to countdown to Christmas in a decidedly wizardly way.... MORE
Festive Memory-Making Toys
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Yeti to Shine is one of the newest toys from Slumberkins created to support emotional well-being, and Yeti is a festive character created to help families embrace new holiday traditions.... MORE
Angelic Digital Pet Toys
Angelic Digital Pet Toys
Bandai's Tamagotchi Angel Has Been Revived for a New Generation
Bandai brought back Tamagotchi Angel, an Original Gen 3 device introduced in 1998, with soft, fresh pastel color palette and angel-themed virtual pets. Alongside the return of the Tamagotchi Angel,... MORE
Buildable Collectible Capsules
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
The new Zuru Max Premium Capsules range opens to reveal up to 233 themed miniature building bricks that come together to create collectibles for playing, trading, and displaying. “Our Max... MORE
Elf-Themed Baked Product Lines
Elf-Themed Baked Product Lines
Pillsbury’s Funfetti Debuts Products for the 2024 Holiday Season
Pillsbury’s Funfetti brand has introduced a limited-edition line of baking products themed around The Elf on the Shelf for the 2024 holiday season. This special collection features six new options,... MORE
Calming Plushy
Brands are releasing weighted plushies with adorable designs to comfort youth
Trend - Lifestyle brands are releasing soft plushies with weighted fillings to make them more huggable and cuddlable. These plushies are designed to appeal to children and to calm children with anxiety or during stressful situations. The plushies are often given familiar designs to enhance comfort.

Insight - Many new parents find difficulties in time management when it comes to balancing raising a child with a career and personal obligations. These parents continually search for tips, tricks, and solutions, such as meal prepping or AI-powered baby monitors, to challenges related to raising children. However, many of these solutions deal with tangible time-related challenges, rather than emotional ones. In order to assist parents in these areas, brands are releasing weighted calming plushies.
Workshop Question - How can we develop new solutions that provide emotional comfort or practical support for new parents and young children?
8.4
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Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Seasonal Chocolate Treats
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
The PLAYin CHOC Christmas ToyChoc Boxes are a new range of products from the sustainable chocolate brand that are crafted with a free-from profile in mind to provide consumers with a decidedly eco-... MORE
Mixed Heritage Dolls
Mixed Heritage Dolls
Riley by Jilly Bing Represents Mixed Asian and Caucasian Backgrounds
After launching its flagship doll to authentically celebrate Asian-American heritage, Jilly Bing is adding a second doll to its lineup, Riley, to represent mixed Asian and Caucasian backgrounds. &... MORE
play_circle_filledInteractive Monster Collectibles
Interactive Monster Collectibles
Zuru's Smashers Horror House Comes in Coffin-Shaped Packaging
Smashers Horror House is an affordable range of collectibles that shares fun-filled horrors for kids in coffin-shaped packaging. The lineup includes Smashers Horror House and the Mega Horror House,... MORE
Holiday-Edition Anime Plushies
Holiday-Edition Anime Plushies
The Godzilla and Hello Kitty Plushies from TeeTurtle are Reversible
In celebration of Godzilla Day on November 3rd, TeeTurtle has collaborated with Toho to launch a collection of reversible plushies featuring both Godzilla and Hello Kitty, catering to collectors and... MORE
Top 25 Toys Trends in October
Top 25 Toys Trends in October
From Phygital Fairy Toys to Viral Video Content Toys
The October 2024 toy trends offer a look at how toy brands are designing products that cater to Gen Alpha’s entrepreneurial spirit and fascination with viral content. Skibidi Toilet—the... MORE
Retro Cartoon-Inspired Putties
Retro Cartoon-Inspired Putties
Crazy Aaron’s Introduced its Strawberry Shortcake SCENTsory Putty
Crazy Aaron’s has launched the ‘Strawberry Shortcake SCENTsory Putty,’ the first full-size 4-inch putty infused with the iconic Strawberry Shortcake scent. This product appeals to both... MORE
play_circle_filledCreepy Severed Hand Toys
Creepy Severed Hand Toys
The Wednesday Thing Toy From Jada Toys Really Moves
The Wednesday Thing remote control toy has been unveiled by Jada Toys as a new product for avid fans of the namesake series of The Addams Family in general to pick up this season. The toy is... MORE
Personalized Christmas Books
Personalized Christmas Books
Manimal Tales Launches an Exciting Advent Calendar-Style Book
Manimal Tales’ latest personalized Christmas book is dubbed ‘My Family’s 12 Days of Family Christmas Seek and Find Book.’ It offers a creative way for families to engage in a... MORE
Cartoon Cafe Collectibles
Cartoon Cafe Collectibles
MGA and Sanrio Collaborated on Miniverse Make It Mini Food Hello Kitty
Hello Kitty is celebrating her 50th anniversary in 2024, inspiring Sanrio to collaborate with MGA Entertainment on a special Miniverse Make It Mini Food Hello Kitty line. This surprise-inside... MORE
Micro-Sized Puzzle Toys
Micro-Sized Puzzle Toys
The World's Smallest Rubik's Cube Measures in at 0.5-Centimeters
The world’s smallest Rubik’s Cube has been created by Megahouse and Iriso Precision in collaboration with the brand to achieve a micro-sized version of the classic puzzle toy. The... MORE
RPG-Inspired Action Figures
RPG-Inspired Action Figures
Funko Pop! Launches a Baldur’s Gate III Figurine Collection
Funko is partnering with Baldur’s Gate III to release a set of Funko Pop! characters inspired by iconic characters in the title. The highlight of this wave is the High Elf Rogue Astarion,... MORE
Resilient Play Platforms
Resilient Play Platforms
Hot Wheels' Challenge Accepted Fosters a Growth Mindset in Kids
Playing and activating a big imagination naturally involves failure, which fosters resilience, problem-solving and creativity, and the new Hot Wheels’ Challenge Accepted platform inspires kids... MORE
Cinematic Candy Cases
Cinematic Candy Cases
These New CandyRific Character Candy Cases Celebrate a Classic Film
These new CandyRific Character Candy Cases have been unveiled by the brand just in time for the Halloween season to provide consumers with a movie-inspired option to pick up this fall. The two-pack... MORE
GenAI Doll Packaging
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
The Barbie Signature 2024 Holiday Doll is framed in plaid packaging and set against a decorative background with festive elements that Adobe’s Firefly generative AI model had a hand in shaping.... MORE
play_circle_filledCustomizable Pen Kits
Customizable Pen Kits
Clementoni's Pen Creator Studio Helps Kids Create Their Own Pens
Kids who find immense joy in collecting and using stationery, especially special pens, will delight in the customizable creations they can bring to life with Clementoni’s Pen Creator Studio.... MORE