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Toys Trends

Appealing to children and adults alike, toys have a way of striking up a sense of excitement and nostalgia. Offering the latest in children’s entertainment, educational play and toy innovation, Trend Hunter’s toys category will bring you the most cutting edge trends in consumer play.
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Insights
Sustainable Seasonal Chocolate Treats
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
The PLAYin CHOC Christmas ToyChoc Boxes are a new range of products from the sustainable chocolate brand that are crafted with a free-from profile in mind to provide consumers with a decidedly eco-... MORE
Mixed Heritage Dolls
Mixed Heritage Dolls
Riley by Jilly Bing Represents Mixed Asian and Caucasian Backgrounds
After launching its flagship doll to authentically celebrate Asian-American heritage, Jilly Bing is adding a second doll to its lineup, Riley, to represent mixed Asian and Caucasian backgrounds. &... MORE
play_circle_filledInteractive Monster Collectibles
Interactive Monster Collectibles
Zuru's Smashers Horror House Comes in Coffin-Shaped Packaging
Smashers Horror House is an affordable range of collectibles that shares fun-filled horrors for kids in coffin-shaped packaging. The lineup includes Smashers Horror House and the Mega Horror House,... MORE
Holiday-Edition Anime Plushies
Holiday-Edition Anime Plushies
The Godzilla and Hello Kitty Plushies from TeeTurtle are Reversible
In celebration of Godzilla Day on November 3rd, TeeTurtle has collaborated with Toho to launch a collection of reversible plushies featuring both Godzilla and Hello Kitty, catering to collectors and... MORE
Top 25 Toys Trends in October
Top 25 Toys Trends in October
From Phygital Fairy Toys to Viral Video Content Toys
The October 2024 toy trends offer a look at how toy brands are designing products that cater to Gen Alpha’s entrepreneurial spirit and fascination with viral content. Skibidi Toilet—the... MORE
Retro Cartoon-Inspired Putties
Retro Cartoon-Inspired Putties
Crazy Aaron’s Introduced its Strawberry Shortcake SCENTsory Putty
Crazy Aaron’s has launched the ‘Strawberry Shortcake SCENTsory Putty,’ the first full-size 4-inch putty infused with the iconic Strawberry Shortcake scent. This product appeals to both... MORE
play_circle_filledCreepy Severed Hand Toys
Creepy Severed Hand Toys
The Wednesday Thing Toy From Jada Toys Really Moves
The Wednesday Thing remote control toy has been unveiled by Jada Toys as a new product for avid fans of the namesake series of The Addams Family in general to pick up this season. The toy is... MORE
Personalized Christmas Books
Personalized Christmas Books
Manimal Tales Launches an Exciting Advent Calendar-Style Book
Manimal Tales’ latest personalized Christmas book is dubbed ‘My Family’s 12 Days of Family Christmas Seek and Find Book.’ It offers a creative way for families to engage in a... MORE
Cartoon Cafe Collectibles
Cartoon Cafe Collectibles
MGA and Sanrio Collaborated on Miniverse Make It Mini Food Hello Kitty
Hello Kitty is celebrating her 50th anniversary in 2024, inspiring Sanrio to collaborate with MGA Entertainment on a special Miniverse Make It Mini Food Hello Kitty line. This surprise-inside... MORE
Micro-Sized Puzzle Toys
Micro-Sized Puzzle Toys
The World's Smallest Rubik's Cube Measures in at 0.5-Centimeters
The world’s smallest Rubik’s Cube has been created by Megahouse and Iriso Precision in collaboration with the brand to achieve a micro-sized version of the classic puzzle toy. The... MORE
Unique QSR
Restaurants are offering Halloween-themed bundles with unconventional designs
Trend - Restaurants are offering Halloween-themed meals and items with unique appeal. These items often come at discounted prices to help parents and children, while they feature items with spooky-themed designs to enhance Halloween celebrations. These meals are designed to be positive experiences for fans.

Insight - In North America, Halloween is one of children's favorite holidays due to fun decorations, costumes, and free candy. However, Halloween has evolved to be more than simply a day-of trick-or-treating celebration, with many businesses offering celebratory items as early as a month before the day itself. Consumers who enjoy Halloween celebrations gravitate toward businesses that offer such items to engage with the holiday, build excitement, and save money for their families.
Workshop Question - How can we develop unique holiday-themed experiences that engage customers and offer added value around key festive seasons?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
RPG-Inspired Action Figures
RPG-Inspired Action Figures
Funko Pop! Launches a Baldur’s Gate III Figurine Collection
Funko is partnering with Baldur’s Gate III to release a set of Funko Pop! characters inspired by iconic characters in the title. The highlight of this wave is the High Elf Rogue Astarion,... MORE
Resilient Play Platforms
Resilient Play Platforms
Hot Wheels' Challenge Accepted Fosters a Growth Mindset in Kids
Playing and activating a big imagination naturally involves failure, which fosters resilience, problem-solving and creativity, and the new Hot Wheels’ Challenge Accepted platform inspires kids... MORE
Cinematic Candy Cases
Cinematic Candy Cases
These New CandyRific Character Candy Cases Celebrate a Classic Film
These new CandyRific Character Candy Cases have been unveiled by the brand just in time for the Halloween season to provide consumers with a movie-inspired option to pick up this fall. The two-pack... MORE
GenAI Doll Packaging
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
The Barbie Signature 2024 Holiday Doll is framed in plaid packaging and set against a decorative background with festive elements that Adobe’s Firefly generative AI model had a hand in shaping.... MORE
play_circle_filledCustomizable Pen Kits
Customizable Pen Kits
Clementoni's Pen Creator Studio Helps Kids Create Their Own Pens
Kids who find immense joy in collecting and using stationery, especially special pens, will delight in the customizable creations they can bring to life with Clementoni’s Pen Creator Studio.... MORE
Playful Food-Themed Games
Playful Food-Themed Games
Taco Vs Burrito Offers a Fun and Lighthearted Card Game
Taco vs Burrito is an engaging card game that is designed to appeal to a broad audience — from young children to older family members. The experience is marketed as a product that “brings... MORE
Performance-Driven Children's Bikes
Performance-Driven Children's Bikes
DAHON and RoyalBaby Bring Enhancements to Children's Bikes
DAHON, a prominent player in the folding bike market, has partnered with RoyalBaby, a leader in children’s bikes, in a strategic collaboration announced during a press conference in Beijing on... MORE
Toy-Inspired Postal Service Partnerships
Toy-Inspired Postal Service Partnerships
USPS & Toys“R”Us Enhance the Operation Santa Program
The U.S. Postal Service (USPS) has announced a partnership with Toys“R”Us to enhance its Operation Santa program for the 2024 holiday season. This initiative, which enables participants to adopt... MORE
Multifunctional Game Sets
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
The LEGO group continues its entertainment legacy by merging digital gaming with physical play, allowing children to extend their virtual adventures into real-world creativity. In response to a... MORE
Indian Heritage-Inspired Dolls
Indian Heritage-Inspired Dolls
Barbie and Anita Dongre Team Up to Create a Doll for Diwali
Barbie’s debut Diwali doll, created in collaboration with Indian fashion designer Anita Dongre, is an example of Mattel’s dedication to inclusivity as it continues its mission to promote... MORE
Blockish Music Tour Posters
Blockish Music Tour Posters
The LEGO Ideas Eras Tour Poster Celebrates Taylor Swift
The LEGO Ideas Eras Tour Poster has been designed by Minibrick Productions as a set that pays homage to signer Taylor Swift and her wildly popular worldwide tour that’s wrapping up at the end... MORE
Commentated Toy Unboxings
Commentated Toy Unboxings
Jason Kelce Delivered a Play-by-Play of Hatchimals Alive Mystery Hatch
Hatchimals Alive Mystery Hatch is the newest addition to the Hatchimals family and to capture every moment of the launch so that fans don’t miss a minute of the action, Spin Master tapped... MORE
Glow-In-The-Dark Lasso Toys
Glow-In-The-Dark Lasso Toys
The Loop Lasso® Nano Targets a Younger Demographic
The Loop Lasso® Nano is a glow-in-the-dark toy that has garnered considerable attention and popularity, particularly among younger audiences. This innovative product combines a high-speed glowing... MORE
Spooky Show-Themed LEGO Sets
Spooky Show-Themed LEGO Sets
The LEGO Group Based Its New Lind on the Hit Netflix Series Wednesday
The LEGO Group has introduced a collection of LEGO sets based on the hit Netflix series Wednesday. This gives fans a creative way to engage with the world of Wednesday Addams and Nevermore Academy.... MORE
Mindful Advent Calendars
Mindful Advent Calendars
The PLAYin CHOC Advent Calendars Have Low-Sugar Chocolate and More
The PLAYin CHOC Advent calendars are a mindful take on the classic holiday countdown product perfect for helping to elevate it from simple to sustainable. The calendars are packed with chocolate... MORE