Political Trends

Constantly influenced by developing consumer views and societal behavior, the world of politics is always adapting to keep viewer interests in mind. Featuring the latest ideas in political satire, social activism and political expression, Trend Hunter’s political category offers everything you need to know about the latest developments in the political realm.

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#1: Efficient Digital Legal Tools

Veritext Legal Solutions Has Launched Exhibit Share 4.0 FULL ARTICLE

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Efficient Digital Legal Tools

Veritext Legal Solutions Has Launched Exhibit Share 4.0

Veritext Legal Solutions’ Exhibit Share 4.0 is a tool designed to streamline the process of introducing exhibits during legal proceedings. The software allows users to share, annotate, and... MORE

Corporate Inclusion Transformations

Walmart Leads Major Shift in Corporate Diversity Strategies

Walmart is making significant changes to its operations, specifically regarding DEI initiatives. The American multinational retail corporation is changing how it works with employees and suppliers.... MORE

Dispensary-Friendly Voting Campaigns

Curaleaf Introduced Its 'Toke the Vote' Campaign

Curaleaf ran a cheeky campaign, dubbed Toke the Vote, during election season across its dispensaries in Arizona, select locations in Florida, and Illinois. Through this strategic initiative, the... MORE

Statement Short Films

'The Trial' by Gandja Monteiro Exposes Realities of Abortion Bans

In a powerful new project, ‘The Trial,’ The All* In Action Fund and Hollywood director Gandja Monteiro bring urgent attention to the impact of abortion bans through chilling historical... MORE

Voting Day Rideshare Deals

Lyft Rolls Out Its Most Extensive Voting Initiative to Date

For the past couple of election years, rideshare company Lyft has rolled out special voting initiatives that are designed to encourage people to exercise their democratic rights. This year, however,... MORE

Friendship-Focused Election Campaigns

Flash Pack Has Introduced The Friendship Bus

The Friendship Bus was a recent campaign by Flash Pack aimed at fostering connections among strangers in major U.S. cities amid the current political climate. Set against the backdrop of rising... MORE

Anxiety-Alleviating Election Campaigns

The Election Escape Powered by Sensible Weather is Clever

The Election Escape Powered by Sensible Weather is a unique promotional campaign created in response to the heightened anxiety many Americans feel surrounding the upcoming election. In collaboration... MORE

Censorship-Combatting Social Media Campaigns

Operation Retweet Uses AI-Generated Avatars

Operation Retweet — also known as Operacioón Retuit in Spanish — is an initiative developed to combat censorship and protect journalists in Venezuela following the highly controversial... MORE

Toxic-Free Election Challenges

Stonyfield Organic Addresses Both Environmental and Social Concerns

The Stonyfield Organic Toxic Free Election Challenge offers a unique initiative aimed at addressing both environmental and social concerns. The campaign connects Stonyfield’s long-standing... MORE

Engagement-Enhancing Election Tools

The Dallas Morning News is Launching Two Election Initiatives

The Dallas Morning News is set to launch two election tools aimed at enhancing voter engagement ahead of the November 2024 elections. These efforts include the ‘Back to the Ballot’ tool... MORE

Kitty Confection

Hello Kitty is increasingly used for marketing desserts and confectionery items

Trend - Sanrio's Hello Kitty is venturing into the snacking space through a number of innovative brand collaborations. From candies to ice cream, these treats combine the character's charm with delectable flavors, allowing fans to express their love for the cartoon cat in a delicious and adorable way.

Insight - Consumers of all ages are naturally drawn to products that evoke feelings of nostalgia and playfulness, often as a way to escape the routines of everyday life. The universal charm and adorable aesthetics of Hello Kitty make her an ideal choice for treat branding that resonates with both adults and children. These products offer more than just flavor—they create a genuine emotional connection, allowing consumers to indulge in a sense of whimsy and youthful joy through everyday purchases.

Workshop Question - How can your brand tap into the inner child of its target audience?

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