Pets Trends

Whether it’s dogs, cats or any other furry animal, pets have become more of an extension of the family unit than mere animal acquaintance. Deep diving into how both consumer lifestyle and packaged goods are evolving as a result of pet fandom, Trend Hunter’s pet category tracks everything from DIY pet products to animal advertising and feline videos.

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#1: 80 Gift Ideas for Dog Parents

From Dog-Safe Popcorn Snacks to Modular Canine Helmets FULL ARTICLE

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Soothing Probiotic Dog Shampoos

LolaVie's Puppy Love Dog Shampoo Features Upcycled Ingredients

Jennifer Anniston broke into the haircare category with the 2021 launch of LolaVie, and in 2024, the celebrity brand added Puppy Love Dog Shampoo to its portfolio. LolaVie’s first shampoo for... MORE

Dog-Specific Treat Calendars

Milk-Bone Released its '12 Days of Woofmas' Advent Calendar

Milk-Bone has launched the ‘12 Days of Woofmas Advent Calendar,’ a festive product designed to add excitement to the holiday season for dogs. This advent calendar is now available for... MORE

Pet Meal Tracking Tools

Feed My Pet Tracks Meals and Prevents Overfeeding with Shared Reminders

Feed My Pet is an app designed to help pet owners manage feeding schedules and avoid overfeeding or missed meals. The app allows users to track their pet’s meals and share the account with family... MORE

Expert-Led Dog Training Apps

Woofz is a leading dog-centric app for pet parents

Woofz is the first expert-led dog training app, created by a team of technology enthusiasts and professional cynologists to help pet parents overcome the most challenging parts of dog ownership.... MORE

Pop Star-Themed Animals

Toronto Humane Society Presents Taylor Swift-Themed Cats

As Taylor Swift’s highly anticipated Eras Tour makes its way to Toronto, the Toronto Humane Society embraces the excitement with Taylor Swift-themed cats that have fans and feline lovers swooning.... MORE

Top 30 Gifts for Cat Lovers 2024

From AI-Powered Litter Boxes to Cartoon Cat Board Gamesbut

For feline aficionados in 2024, the pet gift market has evolved beyond basic cat toys. Leading the pack are smart pet cameras with treat dispensers, allowing cat parents to check in and reward their... MORE

Intelligent Odor-Free Litter Boxes

The Honiture PL01 Uses UV Light to Sanitize the Interior

The Honiture PL01 smart litter box is an intelligent solution for cat owners to incorporate into their home as a way to keep their furry friend supported, while also preventing odor or noise. The... MORE

Festive Pet Biscuit Boxes

The Santa Paws Milk & Cookie Box Involves Dogs in Holiday Traditions

The Honest Kitchen’s Santa Paws Milk & Cookie Box is a new, limited-edition holiday offering that treats pups to a piece of holiday tradition—leaving milk and cookies out for Santa.... MORE

AI-Enhanced Pet Adoption Photos

The Personality Pics AI Tool Helps More Pets Find Forever Homes

Adoption photos don’t always capture pets looking their best, but AI is now helping to highlight their unique personalities, creating heartwarming images that increase their chances of finding... MORE

Microbiome-Friendly Paw Protectors

WagWell's Paw Balm is the First to Be Certified by MyMicrobiome

Paw protectors are essential for protecting and soothing pets’ paws, and WagWell’s specially crafted formula goes above and beyond by not only moisturizing but also preserving natural... MORE

Pet Electrolyte

Pet food brands are creating electrolyte-rich hydration solutions for meals

Trend - Pet food brands are releasing hydration-focused drinks and meal supplements for dogs and cats. These are electrolyte-rich products that ensure pets are intaking enough fluids throughout the day. These products can be served on their own or as additions to regular meals.

Insight - Many pet owners simply feed their pets a few regular meals per day with provided drinking water and occasional treats, but not as many owners invest in dietary supplements or products purely for nutritional benefits. While some owners do, others take a passive approach, often due to busy lives. In order to ensure pets are ingesting more healthy diets with balanced nutrients, including hydration, brands are releasing convenient products for pet owners that do not intrude on time constraints.

Workshop Question - How can your brand introduce convenient, health-focused products that cater to the needs of busy consumers?

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