Pets Trends

Trend - Pet food brands are using freeze-dried ingredients to create healthier meal toppers with more full ingredients lists. These toppers are grain-free and contain more nutrients than dehydrated alternatives, as freeze-drying preserves the enzymes. These are intended to be more natural, premium products.

Insight - As more consumers opt for pet adoption, many invest in premium products to ensure their pets live optimal lives. As such, these consumers desire nutrient-rich, practical, and easy-to-prepare solutions for pet meals that ensure healthy diets for their pets without consuming too much time. This has led to many consumers using meal toppers, as these can enhance various aspects of pets' diets, such as digestion of immunities, leading to brands creating freeze-dried meal toppers for premium diets.