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Olympics Trends

When it comes to one of the most talked about athletic events in the world, the Olympics definitely takes the cake. Whether you’re interested in athletic events, sports innovations or olympic fashion, this category has everything you need to stay up-to-date on these world renowned games.
Ideas
Lists
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Insights
Sports Drink-Branded Fashion Lines
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
POWERADE celebrates its partnership with Olympic athlete Katie Grimes with the introduction of a limited-edition capsule made from upcycled materials. This collection features items inspired by... MORE
Olympics-Inspired Bourbon Cocktails
Olympics-Inspired Bourbon Cocktails
Taffer’s Browned Butter Bourbon Embraced Olympic Celebrations
Taffer’s Browned Butter Bourbon has become a prominent choice for Olympic celebrations as the product appeals to both whiskey enthusiasts and those hosting viewing parties. Fully embracing this... MORE
Olympian-Launched Beauty Lines
Olympian-Launched Beauty Lines
O3 Elixirs is a New Line of Ozonated Body Oils by Ashlee Bond
O3 Elixirs debuts with a new line of ozonated body oils created by Olympic Equestrian athlete Ashlee Bond and Jennifer Apelian, founder of Equi-Greens. This product range features organic, vegan,... MORE
Olympic Nursery Facilities
Olympic Nursery Facilities
Procter & Gamble Offers a Nursery Within the Olympic Village
Procter & Gamble is expanding its support for athletes during the Paris 2024 Olympic and Paralympic Games with an unprecedented range of services and products — one standout offer is the first-... MORE
Thematic Athlete-Celebrating Dairy Commercials
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Mengniu, a major Chinese dairy company, has released a new thematic TV dairy commercial to support Chinese athletes at the Paris Olympics. Created in collaboration with Zhang Yimou’s team, the... MORE
Crystal-Studded Olympic Leotards
Crystal-Studded Olympic Leotards
Swarovski and GK Elite Have Announced Their Collaboration
Swarovski and GK Elite are bringing ultra-luxury to the 2024 Olympic leotards as the brands are designing the ones that the USA Women’s Gymnastics National Team is wearing at the 2024 Paris... MORE
Luxury Olympic Partnerships
Luxury Olympic Partnerships
BEAUTIFUL INDIA Becomes the Official Partner of India House
BEAUTIFUL INDIA, a luxury lifestyle brand from India, has announced its global debut as the Official Partner of India House at the Paris 2024 Olympics. This marks India’s first country house... MORE
Exclusive Olympic Beer Sponsors
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Michelob ULTRA has always strived to market itself as a brand for people with active lifestyles — so, it isn’t surprising that the company recently announced its role as the exclusive beer... MORE
Parent-Honoring Olympic Campaigns
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Molson has launched a campaign that pays homage to the parents of Team Canada athletes, highlighting their significant contributions to the athletes’ success. This initiative is named Sponsor... MORE
Lung Health Awareness Campaigns
Lung Health Awareness Campaigns
The Lung Health Foundation Teams Up with Maggie Mac Neil
The Lung Health Foundation has teamed up with Olympic champion Maggie Mac Neil to launch ‘Our Lungs Make Our Lives,’ an awareness campaign that highlights the importance of lung health.... MORE
Sustainable Festivity
Cultural products are redesigned to promote eco-friendly celebrations
Trend - Consumers are increasingly adopting eco-friendly practices in their religious and traditional celebrations to reduce waste. From selecting sustainable gift wraps to repurposing leftover foods, these individuals are finding meaningful ways to align their festivities with modern environmental values.

Insight - Heightened awareness of holiday waste has led consumers to reexamine their sustainability efforts, inspiring a desire to revitalize traditional celebrations through an eco-conscious lens. These efforts are creating a shift in many cultures and regions as consumers adopt more sustainable celebration methods, acknowledging the importance of protecting the environment while honoring age-old customs. Brands in this space actively reinforce eco-conscious practices, shaping future holiday traditions.
Workshop Question - How can your brand showcase a comprehensive and culturally relevant approach to sustainability?
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Popularity
Activity
Freshness
Patterns
Megatrends
Olympic-Inspired Sportswear Collections
Olympic-Inspired Sportswear Collections
Chubbies Has Introduced a Team USA Capsule Series
Chubbies’ Team USA Capsule presents a multi-year collaboration with Team USA and Olympic Heritage, beginning with the Paris 2024 Olympics and extending to the LA 2028 Olympics. The Team USA... MORE
Collaborative Curated Party Guides
Collaborative Curated Party Guides
Total Wine & More Partners with Alix Klineman
Total Wine & More, the largest independent retailer of fine wine, spirits, and beer in the U.S., has partnered with 2020 gold medalist Alix Klineman to create a comprehensive Summer Games Watch... MORE
Paralympic Fundraising Initiatives
Paralympic Fundraising Initiatives
CPC & PFC Debut IGNITE the Light Virtual Seats Initiative
The Canadian Paralympic Committee (CPC) and the Paralympic Foundation of Canada (PFC) have launched the IGNITE the Light virtual seats fundraising initiative. This campaign aims to raise $1 million... MORE
Hospitality Olympic Partners
Hospitality Olympic Partners
Accor Shares Its Plans for Its Partnership with the 2024 Olympics
Accor has announced its detailed plans for its partnership with the Paris 2024 Olympics and Paralympics. As a Premium Partner, the hospitality company will implement its vision of service across... MORE
Carbon-Neutral Olympic Outfits
Carbon-Neutral Olympic Outfits
Anta Unveils the Official Outfit for Team China at the Olympics
Anta, a leading sportswear company based in Quanzhou, China, has revealed the official outfit for Team China at the Paris Olympics. This outfit is designed for medal ceremonies and its design... MORE
Peanut Butter-Branded Gymnastic Events
Peanut Butter-Branded Gymnastic Events
Skippy® Partners with Dominique Dawes and Chellsie Memmel
Skippy® brand, the Official Peanut Butter partner of USA Gymnastics, has joined forces with gymnastics legends Dominique Dawes and Chellsie Memmel for the Gymnastics City USA 2024 event in... MORE
Refuge Athlete Programs
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
Nike’s recent collaboration with the Olympic Refuge Foundation underscores the athletic brand’s commitment to leveraging sports as a vehicle for positive social change. Through this... MORE
Performance-Driven Olympic Athlete Kits
Performance-Driven Olympic Athlete Kits
lululemon Unveils the Team Canada Kits for Paris 2024
Today, beloved Canadian athletic brand lululemon unveiled the Team Canada kits for the Paris 2024 Olympic and Paralympic Games. The slick and stylish silhouettes are characterized by innovative... MORE
Inclusive Sports Torches
Inclusive Sports Torches
The Paris 2024 Olympics Torch Won’t Be Extinguished After The Games
The Olympics torch symbolizes the spirit of unity, hope and continuity as it passes the flame from one athlete to another, representing the tradition and celebration of the Olympic Games and... MORE
Olympic Esports Partnerships
Olympic Esports Partnerships
Full Sail University is Hosting a Special Olympics Esports Tournament
‘Full Sail University,’ a Florida-based technologies university, announced a new partnership with the USA Special Olympics committee in order to host the first Special Olympics esports... MORE
Massive Ice Skating Facilities
Massive Ice Skating Facilities
Lemay Designs the Largest Indoor Skating Facility in North America
A new indoor ice skating facility has opened its doors in Québec City. The structure has an enormous spatial footprint and is considered to be the largest of its kind in North America. The... MORE
Charitable Fast Food Initiatives
Charitable Fast Food Initiatives
Jersey Mike's Subs is Donating All of its Sales On One Day
‘Jersey Mike’s Subs,’ the restaurant chain based in Manasquan, New Jersey, is hosting its 12th annual ‘Day of Giving’ on March 30th, 2022. This year, Jersey Mike’... MORE
Winter Sports-Inspired Grocery Displays
Winter Sports-Inspired Grocery Displays
‘The Tops Produce Olympics’ Promotes Healthy Eating
In anticipation of the Winter Olympics, Tops Markets LLC has been inspired by the upcoming event by introducing ‘The Tops Produce Olympics.’ As mentioned in the Progressive Grocer, “... MORE
play_circle_filledOlympic-Themed Mobile Games
Olympic-Themed Mobile Games
Olympic Games Jam: Beijing 2022 Features NFTs
Developer nWay and the International Olympic Committee have made a free-to-play mobile game available and Olympic Games Jam: Beijing 2022 focuses on non-fungible tokens. The multiplayer game... MORE
Mountainous Milan Olympics Medals
Mountainous Milan Olympics Medals
This Olympic Medal Design is Inspired by Northern Italy
This Olympic medal design has been created by Jaekyu Jung of Weekend-works.com as a conceptual rendering of what the medals for the 2026 Milano Cortina Winter Olympics could look like. The medals... MORE