Naughty Trends

Trend - Brands are reinventing lunch kits for adults, advertising them as a convenient choice for those with packed schedules. Featuring a mix of crackers, fruits, and cheeses, these pre-packaged meals take the hassle out of morning prep, offering a stress-free way to enjoy a well-balanced bite on the go.

Insight - For busy consumers, meal preparation often takes a backseat to demanding schedules, leading many to opt for quick, convenient alternatives at the expense of nutrition. In response, brands are crafting multi-food boxes to help consumers save time and diversify their food intake, offering the same quality ingredients in a charcuterie-style format.
Businesses catering to the demand for portability and minimal preparation can appeal to consumers who do not have the time or resources to plan meals.