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Marketing Trends

As a priority for authenticity continues to grow among consumers, brands are constantly adapting to find new and unexpected ways to reach consumers. Highlighting developments in interactive campaigning, advertising trends and marketing stunts, Trend Hunter’s marketing category is here to offer you the latest insights on the ever-evolving world of advertising.
Ideas
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Insights
100 Gift Ideas for Boyfriends
100 Gift Ideas for Boyfriends
From Distinctive Streetwear Sets to AI-Powered AR Glasses
Whether hunting for a gift for a new boyfriend or a long-time partner, this list has a myriad of ideas for each type of man in your life. From streetwear to workwear, health wearables and gaming... MORE
play_circle_filledHumorous Playful Airline Campaigns
Humorous Playful Airline Campaigns
Spirit Airlines Adds Personal Space with the Seat Blocker
As the holiday season is upon us, Spirit Airlines has presented the Spirit Seat Blocker: Holiday Edition. This is a playful campaign that also offers customers a practical solution to navigate the... MORE
Holiday-Themed Cannabis Campaigns
Holiday-Themed Cannabis Campaigns
Green Dot Labs Debuts the Holidaze: Light Up the Season Campaign
Green Dot Labs is celebrating a decade of cannabis cultivation and extraction excellence with its ‘Holidaze: Light Up the Season’  campaign. This initiative combines an exclusive... MORE
Holiday-Ready Non-Alcoholic Mixers
Holiday-Ready Non-Alcoholic Mixers
Mixly Cocktail Co. Offers All-Natural, Non-Alcoholic Mixers
Mixly Cocktail Co.‘s all-natural, non-alcoholic mixers are an appealing choice for holiday gifting and entertaining. For the festive season, the brand boasts a few options — the Winter... MORE
Branded Cheesemaker Scholarships
Branded Cheesemaker Scholarships
Balderson Debuts the Balderson Artisan Cheesemakers Scholarship
Balderson Cheese has introduced The Balderson Artisan Cheesemakers Scholarship, a new initiative aimed at nurturing the next generation of cheesemakers in Canada. This program offers financial aid... MORE
Playful Coffee-Inspired Mirror-Polished Sculptures
Playful Coffee-Inspired Mirror-Polished Sculptures
Minor Figures Collaborates with Andrew Rae
Minor Figures’ collaboration with artist Andrew Rae brings a unique blend of coffee culture and contemporary art to the market with a collectible Art Toy. This limited-edition piece is a 10.6-... MORE
Mobile Collagen-Branded Trucks
Mobile Collagen-Branded Trucks
Revive Collagen Boosts Engagement with Branded Mobile Truck
Revive Collagen is offering an interactive and engaging experience through its branded mobile truck in SoHo, where visitors can enjoy free branded coffee, sample Revive Collagen products, and... MORE
Sustainability-Focused Holiday Markets
Sustainability-Focused Holiday Markets
GLAD Canada Debuts the 'Home for the Holidays' Pop-Up Event
GLAD Canada’s Home for the Holidays pop-up event at STACKT Market’s Holiday Hills offers an engaging and eco-conscious experience for families looking to celebrate the festive season in a... MORE
Parisian-Inspired Luxury Skincare Lines
Parisian-Inspired Luxury Skincare Lines
clé de peau Beauté Presents City of Dreamlight
The clé de peau Beauté 2024 City of Dreamlight Holiday Collection offers a luxurious selection of makeup and skincare products, all packaged in designs inspired by Parisian landmarks. This limited-... MORE
Serum-Focused Skincare Bundles
Serum-Focused Skincare Bundles
Glow Recipe Presents Its Serum Superstars Kit
Glow Recipe’s Serum Superstars kit offers a versatile, travel-friendly set of skincare essentials that are tailored to address different skin needs. The set features popular products,... MORE
Ergonomic Ritual
Brands are redesigning products around comfortable consumption routines
Trend - Brands are redesigning the packaging and pack-ins of consumables, such as food and beauty products, to be quicker and easier to use. The redesigns include adding handles or resealable lids, based on how consumers interact with the products. This reduces friction during the consumption ritual.

Insight - Most consumers have certain beauty or food products that are integrated into their daily routines. These consumers can prefer a product for any number of reasons, but, when faced with two nearly identical products, they ultimately prefer the more convenient one. Brands that aim to integrate themselves into daily lives, particularly in the F&B and beauty spaces, are re-assessing their products with a new focus on convenience, with the goal of streamlining consumption and capturing more consumers.
Workshop Question - How could your brand ensure its products or services are as frictionless to use as possible?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
100 Gifts for Sneakerheads
100 Gifts for Sneakerheads
From Suede Football Boots to Co-Branded Sneaker Care Foams
Whether shopping for a seasoned sneaker collector or someone just starting their footwear journey, this list offers a wide array of gift ideas perfect for any sneakerhead. From limited edition... MORE
Top 60 Video Ad Trends in 2024
Top 60 Video Ad Trends in 2024
From Influencer-Inspired Ads to AI-Generated Holiday Soda Ads
2024 video ad trends show the landscape is defined by innovation, creativity, and a willingness to push boundaries. From AI-generated updates to classic campaigns to edgy influencer-inspired... MORE
Charitable Bakery Brand Partnerships
Charitable Bakery Brand Partnerships
Brioche Pasquier UK Partnered with a Children's Charity
Brioche Pasquier UK announced a new partnership with the Roald Dahl’s Marvelous Children’s Charity as a way to give back to children and families in need this holiday season. The... MORE
Football-Themed Cereal Packaging
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
This new General Mills football packaging is a limited-edition version of the company’s various box styles that each put football-themed updates in the spotlight to coincide with the season.... MORE
Collaboration Denim QSR Collections
Collaboration Denim QSR Collections
The WhataWrangler Collection Has 24 Pieces Arriving in 2025
The WhataWrangler collection has been announced as a limited-edition range of fashions from Whataburger and Wrangler that will provide avid fans with the perfect way to wear their fandom on their... MORE
Herb Trade-In Programs
Herb Trade-In Programs
Dorot Gardens' Wilt Insurance Lets People Exchange Herbs for Coupons
To underscore the advantages of working with its fresh-frozen pre-portioned herbs, Dorot Gardens piloted a Wilt Insurance initiative. With this trade-in program, people can exchange their wilted... MORE
Tropical Vacation Coffee Creamers
Tropical Vacation Coffee Creamers
The White Lotus x Coffee mate Takes Cues from a Hit HBO Show
Now that a trailer for the highly anticipated third season of The White Lotus has officially dropped, fans are being treated to limited-edition collabs like The White Lotus x Coffee mate. ... MORE
Christmas Pudding Exchanges
Christmas Pudding Exchanges
Aldi Helps Gen Z & Millennials Exchange Tired Holiday Staples
Holiday classics like mince pies, fruit cake and cranberry sauce are being retired by a new generation interested in shaking up tired traditional foods, prompting Aldi to launch a Christmas Pudding... MORE
Holiday Haircare Collections
Holiday Haircare Collections
Milk_shake® Offers Thoughtfully Curated Holiday Haircare Gift Sets
Milk_shake®‘s range of haircare gift sets is designed to cater to different hair types and needs. The holiday trio sets feature the brand’s signature ingredients like milk protein,... MORE
Luxury Brand Light Displays
Luxury Brand Light Displays
Tiffany & Co. Lights Up Abu Dhabi with The Constellation of Love
This holiday season, ‘The Constellation of Love’ by Tiffany & Co. transforms Abu Dhabi into a glittering wonderland bathed in its iconic Tiffany Blue. Through an enchanting series of... MORE
Localized Beer-Fridge Campaigns
Localized Beer-Fridge Campaigns
Natural Light Unveils 'The Neighborator' for the Holidays
Natural Light has introduced ‘The Neighborator,’ a double-sided beer refrigerator designed to be installed along the fence line separating neighbors’ yards. This campaign aims to... MORE
Sense-Activating Wellness Product Lines
Sense-Activating Wellness Product Lines
Céleste Wellness Presents a New Approach to Wellness
Céleste Wellness emphasizes sensuality and sensory experiences through its line of indulgent products. Founded by wellness practitioner Nana de Franco, the brand seeks to help individuals reconnect... MORE
Roasted Goose-Flavored Whiskeys
Roasted Goose-Flavored Whiskeys
The House of Tamworth Spruce & Goose Spirit is Unconventional
Tamworth Distilling’s latest creation — House of Tamworth Spruce & Goose — continues the brand’s tradition of crafting unconventional spirits as the expression is essentially a goose-... MORE
Timeless Gin Campaigns
Timeless Gin Campaigns
Tanqueray Debuts the Classic or Nothing Campaign
Tanqueray’s new Classic or Nothing campaign aims to bridge the brand’s storied history with a modern cultural aesthetic. The initiative celebrates timelessness through bold visuals and a... MORE
Influencer-Targeted AI-Powered Tools
Influencer-Targeted AI-Powered Tools
Blue Hour Studios and KERV.ai Debut Swell.AI
Blue Hour Studios, in partnership with KERV.ai, has launched Swell.AI — an AI-powered tool designed to transform influencer-created content into versatile advertising formats suitable for... MORE