Marketing Trends

Trend - Brands in healthcare and wellness are taking note of the popularity of preventative gummy supplements, and are offering flavored gummies that treat minor ailments the same way traditional OTC medications do. Products in this space include gummy-based "medications" for a variety of symptoms--including those that stem from PMS, colds, flus, headaches and migraines.

Insight - Millennials and Gen Z are likely to try new approaches in maintaining their health and wellbeing--and have preferences for natural ingredients, playful aesthetics and peer-reviewed products. Brands in healthcare that operate outside of industry tradition are likely to appeal to these demographics in-particular--especially when they prioritize the social media-friendly branding these digitally savvy generations are drawn to.