Drinking Trends

Trend - Bubble-free booze is gaining traction as a preferred choice among Gen Z consumers, with many citing bloating and a feeling of fullness as major pain points. As a result, there's a growing demand for non-carbonated alcoholic beverages. This shift is evident in the increasing popularity of flat seltzers, still cocktails, and other innovative drinks that cater to the preferences of this demographic.

Insight - Gen Z and millennials are increasingly drawn to products that support overall wellness and offer a seamless consumption experience. These consumers prioritize their health and well-being, seeking out items that integrate easily into their daily routines without added stress. They value products that provide mental, physical, and emotional benefits, reflecting a holistic approach to consumption.