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Drinking Trends

As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.
Ideas
Lists
Videos
Photos
Insights
Jeweler-Created Rum Bottles
Jeweler-Created Rum Bottles
This Havana Club Añejo 7 Años Bottle by Jonathan Raksha is Dazzling
This Havana Club Añejo 7 Años bottle has been debuted by the Cuban rum brand as a limited-edition packaging design created by Toronto-based goldsmith Jonathan Raksha that’s ready for the... MORE
Frozen Cocktail Tubes
Frozen Cocktail Tubes
24 ICE's Frozen Cocktails Offer a Convenience Way to Consume Cocktails
24 ICE’s frozen cocktails are transforming the RTD scene by offering a cool, ice-pop twist on classic cocktail flavors. These innovative, pre-mixed frozen treats come in popular varieties like... MORE
Unconventional RTD Cocktails
Unconventional RTD Cocktails
Barcelona's Las Jelly's is Creating a New Drinking Experience
Unconventional RTD cocktails take a fresh twist with ‘Las Jellys,’ a ready-to-eat line of cocktail-inspired jelly shots perfect for on-the-go enjoyment. Designed to deliver classic... MORE
Flavored Ketone Drinks
Flavored Ketone Drinks
Kenetic's Ketone Drink Doesn't Have the Typical Bad Taste
Kenetik’s ketone drink is taking a fresh approach to ketone supplements, addressing a long-standing issue for fans of this energy-boosting ingredient: the flavor. Unlike other ketone beverages... MORE
Enhanced RTD Beverage Flavors
Enhanced RTD Beverage Flavors
WKD X Expands Range with Two New Flavors
‘WKD X,’ the high-energy alcoholic drink known for its bold flavors and vibrant branding, has expanded its lineup with exciting new flavor options, bringing more variety for fans of the... MORE
Thankful Wine Kits
Thankful Wine Kits
Vinebox's Gratitude Tasting Wine Box Encourages Appreciation
During the season of giving, wine lovers can celebrate and share the spirit of gratitude by gifting Vinebox’s Gratitude Tasting wine box, offering a selection of exquisite wines designed to... MORE
Madeira Cask-Finished Whiskeys
Madeira Cask-Finished Whiskeys
Woodford Reserve Has Launched Its Fall 2024 Master’s Collection
Woodford Reserve’s Fall 2024 Master’s Collection release is titled Madeira Cask Finish and the launch marks a significant milestone as the 20th entry in this prestigious series. This... MORE
Ultra-Rare Premium Tequila Expressions
Ultra-Rare Premium Tequila Expressions
Trending Spirits Launch the Exquisite AguaDios Ensamble
Trending Spirits recently debuted AguaDios Ensamble — a premium tequila that emphasizes quality and rarity. This spirit is produced from 100% Organic Blue Weber Agave, which is cultivated in the... MORE
Flavorful Low-Sugar Sodas
Flavorful Low-Sugar Sodas
Sidekick Soda Launches Three New Flavors of Its Health-Conscious Soda
Sidekick Soda has expanded its range with three new flavors — Pear, Strawberry, and Cherry — and this move offers consumers more choices for a low-sugar, health-conscious soda. Known for its... MORE
Flexible Canned Beverage Facilities
Flexible Canned Beverage Facilities
Thermal Kitchen Has Introduced a New Beverage Canning Line
Thermal Kitchen’s new beverage canning line capabilities are located in its Daytona Beach facility. The move enhances the company’s capacity to produce both carbonated and non-carbonated... MORE
Mixology Lifestyle
Cocktails and mocktails become an area of self-education among consumers
Trend - There is a renewed interest in culinary arts in the TikTok era that also impacts the world of nightlife and drinking. A new era of cocktail fascination is emerging, with mixology treated as an area of interest among consumers. Mixology hobbyists are more interested in flavor combinations and sensorial experience than the simple act of drinking.

Insight - This repositioning of mixology speaks to members of Gen Z who consume less alcohol than their predecessors, but still enjoy the ritual of social drinking. It introduces a new avenue for consumers who lean more sober-curious. With more focus on the craft and alternative functions of cocktails or mocktails, this group can focus on exploring flavor and texture. To these consumers, this pursuit is more about self-expression and immersion into a new topic of interest than sheer consumption.
Workshop Question - How can we tap into the growing trend of self-education in mixology to enhance consumer engagement and brand loyalty?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Holiday Wine Assortments
Holiday Wine Assortments
Firstleafs 'Wine Bundles' are Perfect for Festive Gatherings
New Thanksgiving Wine Bundles by Firstleaf offer the perfect selection for any gathering or festivity this season, whether you’re hosting or bringing a thoughtful contribution to the table.... MORE
Spiced Gingerbread Cookie Lattes
Spiced Gingerbread Cookie Lattes
The Coffee Bean & Tea Leaf is Adding a Gingerbread Cookie Latte
The Coffee Bean & Tea Leaf just unveiled its 2024 holiday collection and this year’s lineup features tasty new additions like the White Chocolate Winter Dream Tea Latte and the spiced... MORE
Sustainable Liqueur Packaging
Sustainable Liqueur Packaging
Monkey 47 Sloe Gin Now Comes in a 95% Recycled Glass Bottle
Monkey 47 Sloe Gin is showcasing a more sustainable ethos thanks to new packaging that will see the brand shifting towards a more eco-friendly option. The liqueur is now packaged in a bottle made... MORE
Mexican Heritage Installations
Mexican Heritage Installations
Tequila Don Julio Launches Global Día de Muertos Celebrations
Tequila Don Julio launches a global initiative to celebrate Día de Muertos, the significant Mexican holiday that honors the memory of loved ones who have passed. This year, the luxury tequila brand... MORE
Fruity Mocktail Holiday Packs
Fruity Mocktail Holiday Packs
Mingle Mocktails Launches a New Sparkler Pack for the Holidays
The Mingle Mocktails’ new ‘Sparkler Pack’ is an ideal addition to holiday gatherings, crafted specifically for festive gift-giving and seasonal celebrations. This thoughtfully... MORE
Community Coffee Recipe Sharing
Community Coffee Recipe Sharing
CoffeePedia Connects Coffee Lovers to Explore Unique Recipes
CoffeePedia is a community-driven platform that connects coffee enthusiasts by offering a wide range of coffee recipes and brewing techniques. This app allows users to discover, save, and share... MORE
Las Vegas Cognac Pop-Ups
Las Vegas Cognac Pop-Ups
LOUIS XIII Cognac Hosts an Exclusive Vegas Boutique Pop-Up
The LOUIS XIII Cognac Vegas Boutique Pop-Up at Wynn Las Vegas, open through November 30, provides an exclusive opportunity to experience the world of LOUIS XIII in a unique setting that combines... MORE
Reduced-Alcohol Wines
Reduced-Alcohol Wines
Oceano Wines' Reduced Alcohol Syrah Boasts Just 3.5% Alcohol
Oceano Wines’ Reduced Alcohol Syrah is a new release that comes in at just 3.5% alcohol and 38 calories per glass. The Syrah 2023 Reduced Alcohol Wine shares a taste of Spanish Springs Vineyard,... MORE
Eco Conservation-Focused Vodkas
Eco Conservation-Focused Vodkas
Hideout Vodka Joins with National Parks Conservation Association
Hideout Vodka’s partnership with the National Parks Conservation Association brings together craft spirits and environmental stewardship in a unique initiative to support America’s national parks.... MORE
AI-Inspired Energy Drinks
AI-Inspired Energy Drinks
AI Energy Drink Differentiates Itself with a Tech-Like Twist
AI Energy Drink is a new venture from Jack Owoc, the original founder and creator of the Bang Energy Drink, and it aligns itself with the relentless pace of artificial intelligence technology... MORE
Festive Cranberry Pomegranate Smoothies
Festive Cranberry Pomegranate Smoothies
Jamba is Launching Two New Cranberry Pomegranate Smoothies
Winter is cranberry season and Jamba is getting in the festive spirit with the launch of two new Cranberry Pomegranate smoothies. Available from November 4th through January 6th (or while supplies... MORE
Squeezable Spiked Punches
Squeezable Spiked Punches
SUN iCE Shares Fruit Punch for Adults in Ready-To-Drink Pouches
Bold flavors like passionfruit-lime, mango-lychee and peach-elderflower are just few of the varieties of SUN iCE available, each taking the form of spiked fruit punch for adults that’s ready... MORE
Energizing Cranberry Beverages
Energizing Cranberry Beverages
Caribou Coffee's Holiday Menu Spotlights Sweet, Tart Flavors
Caribou Coffee’s Holiday Menu for 2024 revives fan-favorite items like the Ho Ho Mint Mocha Espresso Shaker and the Vanilla Oat Nog Crafted Press, and introduces all-new energizing cranberry... MORE
Exclusive Celebrity-Inspired Cocktail Menus
Exclusive Celebrity-Inspired Cocktail Menus
Frenchy Bar et Brasserie Presents an Eras Tour Menu
Frenchy Bar et Brasserie, located in the Hilton Toronto, presents a limited-edition cocktail menu created with Canada’s Empress 1908 Gin to celebrate the Toronto dates of the Eras Tour. Available... MORE
Premixed Cocktail Advent Calendars
Premixed Cocktail Advent Calendars
NIO's Advent Calendar Features Festive Bar-Quality Serves
NIO, the brand specializing in ready-to-sip premium premixed cocktails, assembled a festive cocktail Advent Calendar for the holidays featuring seasonal renditions of classic cocktails. NIO sets... MORE