Top Lists Trends

Trend - Menstrual brands are increasingly designing products for diverse gender identities to highlight the myriad of ways people experience and perceive menstruation. These products remove gendered language and packaging, stepping away from traditional marketing strategies aimed at cisgender women.

Insight - Transgender and non-binary individuals who menstruate may feel uncomfortable with purchasing products specifically marketed for cisgender women. These individuals desire products that can reduce the discomfort or dysphoria caused by gendered marketing or the act of menstruation itself, allowing them to have a supportive and comfortable experience. Brands that cater to this demand can attract consumers in search of products that provide both practical support and a more affirming experience.