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Trend - Brands are introducing compact desktop water filtration systems that bring advanced purification technology right to users’ workspaces. These devices employ methods such as activated carbon, reverse osmosis, or nanofiltration to efficiently remove impurities from tap water.

Insight - Increasing awareness of contaminants in tap water, coupled with rising health and environmental concerns, has created a strong market for personal water purification solutions. Consumers are looking for products that allow them to ensure the water they drink is both safe and sustainably sourced, without the waste of bottled water. At the same time, the shift toward remote work and home offices has intensified the need for on-desk solutions that merge seamlessly with modern workspaces.