Books Trends

Trend - Luxury fashion labels across Europe and Asia are opening dedicated restaurants and cafes. These are designed to transform the boutiques from simple shopping ventures, to full-blown experiences. The experiential retail helps build consumer connections to one another and the brand.

Insight - In major cities across East Asia, in-person retail is once again thriving. Consumers in these regions have a wealth of options when going shopping, leading to them becoming more preferential in their destinations, seeking out unique retailers rather than simply shopping for necessities. This is a way of prioritizing feelings and experiences rather than simple errands. In order to appeal to this type of consumer, fashion labels are making their boutiques more appealing with dedicated cafes.