Bizarre Trends

Reflecting a generation consumed with self-expression and individuality, Trend Hunter’s bizarre category showcase the most abstract ideas in brand and consumer innovation. Featuring everything from grotesque imagery to atypical designs and uncomfortable marketing tactics, these trends will showcase consumer fascination with the odd and abstract.

TOP 20

#1: Square-Wheeled Bicycles

Sergii Gordieiev's Square-Wheeled Bicycle is Actually Fully Functional FULL ARTICLE

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Divisive Liquorice Toothpastes

Hismile's Liquorice Toothpaste Offers a Unique Brushing Experience

Liquorice, a famously polarizing flavor, with its distinct taste sparking both intense love and strong aversion among consumers, inspired Hismile to wholly lean into its essence to create an unusual... MORE

Wintry QSR Capsules

Arby’s 2024 Holiday Merch Collection Includes Knit Pieces

Arby’s ‘2024 Holiday Merchandise Collection’ offers a selection of holiday-themed items and apparel. The collection includes unique items such as the “Christmas Tree Meat Skirt,... MORE

Supernatural Non-Alcoholic Elixirs

The Pathfinder Hemp and Root Features a Spirit Summoning Kit

The ‘Pathfinder Hemp and Root’ has been introduced as a limited-edition ‘Spirit Summoning Kit’ for the holiday season. This unique kit includes “a 700ml bottle of The... MORE

Lickable Wrapping Paper

KFC's Holiday Wrapping Paper is Infused with a Festive Burger Flavor

To mark the return of the Stuffing Stacker Burger—and to help fans share the holiday spirit—KFC launched Lickable Wrapping Paper infused with all the flavors of the festive burger. In... MORE

Rapper-Inspired Holiday Collections

Spencer's Introduced a Festive Snoop On the Stoop Collection

Spencer’s is expanding its ‘Snoop on the Stoop’ collection this holiday season, introducing new items that reinterpret the ‘Elf on the Shelf’ concept for an adult audience.... MORE

Baked Goods-Inspired Candles

The Goose Creek x Pillsbury Candles are Food-Inspired and Cheeky

The Goose Creek x Pillsbury line of candles capture the essence of popular baked goods through fragrance. This collaboration features scents inspired by classic Pillsbury recipes, including Banana... MORE

Food-Inspired Candle Collections

The Campbell's® Releases Its Report Alongside Cheeky Candles

The Campbell’s® recently debuted its Third Annual State of the Sides Report and an exciting food-inspired candle collection. Launched as part of the brand’s Sides Season™, the... MORE

Spooky Bong-Shaped Candles

Bong Candles Debuts the Wtch Btch Bong Candle and a Halloweed Gift Set

Woman-owned brand Bong Candles has introduced a limited edition wtch btch bong candle alongside a Halloweed Gift Set. These new offerings celebrate the Halloween season. The limited edition wtch... MORE

Pickle-Infused Brunch Cocktails

V8 x Grillo's Introduced the Dill Pickle Bloody Mary Mix

The V8 x Grillo’s ‘Dill Pickle Bloody Mary Mix’ is a new offering that blends “V8’s tomato juice with natural cucumber flavor and a mix of spices, combined with Grillo&#... MORE

Haunting Film-Based Experiences

Airbnb Brings the Deetz Residence from Beetlejuice to Life

Airbnb has introduced a unique experience inspired by the iconic film Beetlejuice, inviting guests to visit the Deetz residence and engage with elements associated with the character Delia Deetz.... MORE

ADHD Chair

Brands are launching chairs that provide small amounts of movement and stimulation

Trend - ADHD chairs are designed to support movement and focus by providing subtle stimulation. These features help concentration and alertness, addressing the challenges faced by many with ADHD in maintaining focus, especially in environments that require prolonged periods of sitting, such as classrooms and offices.

Insight - The growing recognition of ADHD is part of a broader push towards inclusivity and the creation of spaces designed for diverse needs, with the goal of challenging conventional standards. This reflects a societal embrace of neurodiversity, with the understanding that customizing environments can significantly help communities that have been mainly underserved. As advocacy for neurodiversity grows, brands have a golden opportunity to pioneer in neuro-inclusive design, paving the way for spaces that are both more equitable and effective.

Workshop Question - How can your brand incorporate neuro-inclusive design principles to create products that cater to individual needs?

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