Bizarre Trends

Reflecting a generation consumed with self-expression and individuality, Trend Hunter’s bizarre category showcase the most abstract ideas in brand and consumer innovation. Featuring everything from grotesque imagery to atypical designs and uncomfortable marketing tactics, these trends will showcase consumer fascination with the odd and abstract.

TOP 6 MONTH2 MONTHS

#1: Food-Inspired Candle Collections

The Campbell's® Releases Its Report Alongside Cheeky Candles FULL ARTICLE

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Rapper-Inspired Holiday Collections

Spencer's Introduced a Festive Snoop On the Stoop Collection

Spencer’s is expanding its ‘Snoop on the Stoop’ collection this holiday season, introducing new items that reinterpret the ‘Elf on the Shelf’ concept for an adult audience.... MORE

Baked Goods-Inspired Candles

The Goose Creek x Pillsbury Candles are Food-Inspired and Cheeky

The Goose Creek x Pillsbury line of candles capture the essence of popular baked goods through fragrance. This collaboration features scents inspired by classic Pillsbury recipes, including Banana... MORE

Food-Inspired Candle Collections

The Campbell's® Releases Its Report Alongside Cheeky Candles

The Campbell’s® recently debuted its Third Annual State of the Sides Report and an exciting food-inspired candle collection. Launched as part of the brand’s Sides Season™, the... MORE

Spooky Bong-Shaped Candles

Bong Candles Debuts the Wtch Btch Bong Candle and a Halloweed Gift Set

Woman-owned brand Bong Candles has introduced a limited edition wtch btch bong candle alongside a Halloweed Gift Set. These new offerings celebrate the Halloween season. The limited edition wtch... MORE

Pickle-Infused Brunch Cocktails

V8 x Grillo's Introduced the Dill Pickle Bloody Mary Mix

The V8 x Grillo’s ‘Dill Pickle Bloody Mary Mix’ is a new offering that blends “V8’s tomato juice with natural cucumber flavor and a mix of spices, combined with Grillo&#... MORE

Haunting Film-Based Experiences

Airbnb Brings the Deetz Residence from Beetlejuice to Life

Airbnb has introduced a unique experience inspired by the iconic film Beetlejuice, inviting guests to visit the Deetz residence and engage with elements associated with the character Delia Deetz.... MORE

Two-Person Halloween Outfits

Chili's Grill & Bar Released the 'Nashville Hot Mozz Costume'

Chili’s Grill & Bar is introducing a unique Halloween offering for fans: the ‘Nashville Hot Mozz Costume,’ designed for two individuals. This costume draws inspiration from the... MORE

Cinnamon Sugar-Inspired Vodkas

Polar Ice Vodka & BeaverTails Collaborate on an Outrageous Flavor

Polar Ice Vodka has partnered with BeaverTails to introduce a limited-edition Cinnamon Sugar Vodka for the holiday season. This collaboration blends the smoothness of Polar Ice Vodka with the warm... MORE

Sensorial Mixology Sets

Pickle Shot Introduced its 'Pickle Margarita Tailgate Kit'

The Original Pickle Shot, in collaboration with Twang, has launched the ‘Pickle Margarita Tailgate Kit’ for pickle enthusiasts. Available through Cocktail Courier, this kit features a... MORE

Caramel Candy Denim Capsules

Werther’s Original Unveils Limited-Edition Pocket Denim

A limited-edition ‘Pocket Denim’ from Werther’s Original has been introduced in celebration of National Caramel Month. These specially designed jeans “feature 30 small pockets... MORE

Unique QSR

Restaurants are offering Halloween-themed bundles with unconventional designs

Trend - Restaurants are offering Halloween-themed meals and items with unique appeal. These items often come at discounted prices to help parents and children, while they feature items with spooky-themed designs to enhance Halloween celebrations. These meals are designed to be positive experiences for fans.

Insight - In North America, Halloween is one of children's favorite holidays due to fun decorations, costumes, and free candy. However, Halloween has evolved to be more than simply a day-of trick-or-treating celebration, with many businesses offering celebratory items as early as a month before the day itself. Consumers who enjoy Halloween celebrations gravitate toward businesses that offer such items to engage with the holiday, build excitement, and save money for their families.

Workshop Question - How can we develop unique holiday-themed experiences that engage customers and offer added value around key festive seasons?

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