Babies Trends

While infants and toddlers may not be able to actually purchase goods, that doesn’t mean that brands aren’t working their hardest to capture their attention. From infant marketing techniques to innovations surrounding baby products and toddler technology, Trend Hunter’s babies category offers insight into world of teeny, tiny consumer audiences.

TOP 5 WEEKMONTH2 MONTHS

#1: 100 Gifting Options for Babies

From Ambient Mushroom-Shaped Projectors to Smart Baby Bassinets FULL ARTICLE

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Organic Toddler Snack Lines

Little Bellies Has Expanded Its Reach in Canada

Little Bellies is a leading baby and toddler snack brand that offers a range of organic, developmentally appropriate snacks designed to support children’s growth. With snacks tailored for... MORE

Personalized Sleep Tracks

Huggies' Sound of a Hug App is Targeted at Infants

Huggies’ Sound of a Hug app introduces a fresh approach to infant care by extending the comforting effects of parental contact through personalized sleep tracks. This web-based tool, which... MORE

Luxury Storybook-Themed Childrenswear

Designer Rachel Riley Honors Eloise's 70th Anniversary

The iconic children’s clothing designer Rachel Riley has just launched her latest collection ‘Eloise,’ inspired by Kay Thompson’s storybook about a young girl who lives at The... MORE

Gourmet Organic Breakfast Bars

Little Gourmet Released a Set of Child-Friendly Breakfast Bars

Little Gourmet Organic Fruit & Veggie Oat Bars in Strawberry Carrot flavor are designed as a nutritious snack for toddlers aged 12 months and older. These bars are made with real fruit and... MORE

100 Gifting Options for Babies

From Ambient Mushroom-Shaped Projectors to Smart Baby Bassinets

The holidays are approaching, so it’s time to consider what gifts to get the little one in your life. Babies may not fully appreciate their gifts yet, but thoughtful presents can bring joy to... MORE

Stigma-Breaking Motherhood Billboards

Molly Baz and Bobbie Send a Message of Empowerment

The collaboration between Molly Baz and Bobbie marks a significant moment in the discussion around motherhood and infant feeding, as the campaign seeks to challenge stigmas surrounding breastfeeding,... MORE

Retrofittable Stroller-Accessory Designs

Easy-Way Unveils an Electric Power Assist for Strollers

Polish manufacturer Easy-Way has introduced a game-changing accessory design for parents: a retrofittable electric power assist designed to make stroller pushing effortless. With inclines and... MORE

Everyday Parenting Products

KeaBabies New Products are Parent-Friendly

KeaBabies new product launch includes two essentials designed for modern parenting: the ‘Hallo Burp Cloths’ and the ‘Pulse Breast Pump.’ Created with busy parents in mind,... MORE

Ancient Grain Baby Cereals

Little Spoon's Organic Oatmeal Baby Cereal Features Barley and Millet

Ancient grains are often associated with adult consumers seeking wholesome nutrition, but Little Spoon’s Organic Oatmeal Baby Cereal offers young eaters valuable benefits and encourages a more... MORE

Whole Milk Infant Formulas

Bobbie Whole Milk Infant Formula Features Grass-Fed Dairy

Bobbie Whole Milk Infant Formula has been introduced by the brand after nearly three years in development as a nutritious option for moms and parents alike to give to babies. The product is... MORE

Natural Baby

New toddler skincare lines are made with vegan-certified ingredients

Trend - Skincare brands for toddlers are launching new vegan-certified collections. These products are made with natural, plant-based ingredients that are gentle and nourishing for delicate skin. Brands emphasize the ethical and environmental benefits of choosing vegan skincare products for babies.

Insight - Consumers are increasingly concerned about the ethical and environmental impact of their cosmetics choices. These consumers are aware of the animal testing and exploitation involved in many conventional skincare products, as well as the harmful effects of synthetic and animal-derived ingredients, leading to a preference for vegan and cruelty-free skincare products for themselves and their families. Brands are catering to these demands with vegan products with specialized collections for babies.

Workshop Question - How could your brand ensure its products or services appeal to consumers with ethical concerns surrounding production systems?

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