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#1: Gen Alpha Easter Eggs

Aldi's Dairyfine Ice Cream Egg Was Designed by a 12 Year Old FULL ARTICLE

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Lollipop-Flavored Protein Supplements

Myprotein Strawberry Chupa Chupa Has 21-Grams of Protein

The Myprotein Strawberry Chupa Chupa Clear Whey Isolate has been unveiled as the latest collaboration between the brands that will offer athletic consumers with a candy-inspired way to fuel up. The... MORE

Volumizing Hair Care Campaigns

Hailee Steinfeld Stars in ‘Get Hy with Nexxus’ Campaign

Hailee Steinfeld takes center stage in the 'Get Hy with Nexxus' campaign, introducing the brand’s groundbreaking 'Hy-Volume Collection.' This new range is designed to provide hair with... MORE

Churro-Flavored Chocalate Cakes

Nothing Bundt Cakes is Bringing Back its Churro Dulce Flavor

The Churro Dulce de Leche flavor from Nothing Bundt Cakes is a limited-time offering inspired by the traditional Mexican dessert. This flavor features a cinnamon-spiced Bundtlet topped with... MORE

Artistic Tech Accessories

CASETiFY x Takashi Murakami Partner for a Vibrant Collection

CASETiFY x Takashi Murakami represents a significant collaboration between the tech accessory brand and the well-known contemporary artist. The collection, titled 'TAKASHI MURAKAMI x CASETiFY: MR.... MORE

Juicy Protein-Rich Tempehs

Better Nature Tempeh Has 44-Grams of Protein Per Pack

Better Nature Tempeh is showcasing a new and improved organic recipe that's packed with a variety of nutrients to make it a great addition to any meal where plant-based protein is essential. The... MORE

Denim-Themed Luxury Figurines

Levi's Introduces a New Collaboration with BE@RBRICK

Levi’s is stepping into the world of collectible art, teaming up with Medicom Toy for a one-of-a-kind BE@RBRICK release. This collaboration transforms the beloved bear figurine into a walking... MORE

Canadian-Specific Beauty Creator Programs

Sephora Canada Introduced its 'Sephora Squad Canada'

Sephora Canada has launched its inaugural 'Sephora Squad Canada,' a localized version of the brand's renowned creator program. This initiative will form a community of up to ten diverse and... MORE

Cheesecake Muffin Mixes

Krusteaz's Latest Creation Blurs the Line Between Breakfast & Dessert

With insights from Datassential revealing that 80% of consumers like or love cheesecake, Krusteaz created Cheesecake Muffin Mix to satisfy this flavor preference. “We identified cheesecake as an... MORE

Cloud-Based PoS Tools

Oroton Launches its New PoS and Order Management Solution

Oroton, an Australian fashion and accessories company, has launched a new technology: NewStore's Omnichannel PoS, Omnichannel OMS, and Omnichannel Manager solutions. With this new upgrade, the... MORE

Performance-Driven Nutrition Lines

VEGA Announced a 2025 Rebrand

VEGA, known for its plant-based protein powders and nutritional products, has introduced a 2025 rebrand, featuring a refreshed look and updated product line designed to support athletic performance... MORE

Data Trends by Trend Hunter AI

Fragrant Breakfast

Hotels and restaurants are emphasizing fragrance in breakfast dining

Trend - Hotels and restaurants are launching fragrance-focused breakfast experiences that combine luxury fragrances with gourmet dishes, aiming to create multisensory experiences that enhance the overall ambiance, catering to the growing demand for unique and immersive culinary events.

Insight - Modern consumers, particularly food enthusiasts, are seeking unique and memorable dining experiences that engage all their senses. The desire for heightened experiences and the pressures of standing out in a competitive market have led to the creation of fragrance-focused dining services. By offering fragrance-focused breakfasts, hotels and restaurants can cater to the desires of modern diners for distinctive and immersive experiences, setting themselves apart in the market.

Workshop Question - How can we incorporate multisensory elements into our offerings to create unique and memorable experiences that engage all the senses?

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