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Trend - Oral care brands are launching harmful chemical-free training toothpastes specifically formulated for babies. These products aim to provide oral hygiene solutions that cater to infants' sensitive gums and emerging teeth, addressing parental concerns about chemical exposure during early development.

Insight - Parents are increasingly seeking products that prioritize safety, natural ingredients, and effectiveness for their children. The growing awareness of harmful chemicals in everyday items, combined with the desire to instill healthy habits from an early age, has fueled demand for baby-safe products in all categories. Additionally, the pressure to align with evolving standards of transparency and eco-consciousness in the personal care market has encouraged brands to innovate in oral care.