NEW RELEASE >>> 2025 Trend Report
A glimpse into some of the most impactful trends of 2025!
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Insights
Refined Interior Design Services
Refined Interior Design Services
Sansa Interiors Emphasizes Purposeful and Aesthetic Interiors
Sansa Interiors is a Toronto-based interior design studio that has been recognized for its refined and client-focused methodology. Under the leadership of founder Jude Kamal, the firm distinguishes... MORE
Enhanced Accessible Phone Features
Enhanced Accessible Phone Features
Apple Debuts Accessibility Nutrition Labels Tools and More
Apple has announced a suite of new accessibility features set to launch later this year — from Accessibility Nutrition Labels to Live Captions — and these demonstrate the company's continued... MORE
Dirty Soda Starter Packs
Dirty Soda Starter Packs
Ninja Thirsti Dirty Soda Packs Were Created by the Women of MomTok
Dirty soda has taken off and the new Ninja Thirsti Dirty Soda Packs make it even easier to whip up fizzy, creamy concoctions at home for a personalized twist. Popularized by Utah-based women on... MORE
Indulgent Decaffeinated Coffees
Indulgent Decaffeinated Coffees
Lavazza Has Expanded Its Premium Dolcevita Coffee Line
Lavazza's premium Dolcevita coffee line has expanded with the introduction of Dolcevita Decaf. The launch targets the growing market of consumers seeking high-quality decaffeinated options without... MORE
Compact Hair Styling Technologies
Compact Hair Styling Technologies
The CHI® LAVA MiniStyler is Portable and Professional-Grade
The CHI® LAVA MiniStyler represents a significant advancement in compact hair styling technology. As the newest addition to CHI's patented LAVA line, this innovative tool maintains the brand's... MORE
Satirical Destination Marketing Videos
Satirical Destination Marketing Videos
The Viral Switzerland is Fake is Cheeky and Tech-Driven
The viral video 'Switzerland is Fake' presents an unconventional approach to destination marketing and awareness-raising. Harnessing satirical connotations and conspiracy theory tropes, this video... MORE
Food Waste Reduction Solutions
Food Waste Reduction Solutions
Tastewise Raises Funds to Scale Its AI Platform and Help Companies
Tastewise has secured $50 million in Series B funding to expand its AI-powered platform for the food industry, with a strong emphasis on reducing food waste. By analyzing trillions of data points... MORE
Meat-Focused Retail Reorganization Strategies
Meat-Focused Retail Reorganization Strategies
ALDI SÜD Prioritizes Animal Welfare Transparency
ALDI SÜD has implemented an innovative refrigeration reorganization strategy that fundamentally alters how animal products are displayed in stores by consciously centering animal welfare... MORE
Paired-Down Social Media Platforms
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Month Friend presents an unconventional approach to digital socialization by creating a structured, time-limited messaging experience between two randomly paired users. The platform operates on a... MORE
Compassion-Focused Retail Concepts
Compassion-Focused Retail Concepts
Mrs. Meyer's Clean Day is Running a Compassion Store in Toronto
Mrs. Meyer's Clean Day is launching an innovative pop-up experience in Toronto called the Compassion Store. The marketing activation will run from June 13 to June 15 in the city's trendy Ossington... MORE
Functional Popsicle
Functional ingredients are being incorporated into popsicles and frozen treats
Trend - Companies are crafting frozen treats enhanced with added health or wellness benefits to deliver targeted nutritional, cognitive, or performance-based outcomes. With ingredients like electrolytes, vitamins, or proteins, these products support holistic health —all in a convenient, feel-good format.

Insight - Consumers are increasingly looking for convenient, enjoyable ways to stay on track with their health, but may struggle to do so using the traditional pill or powder format. In response, brands are transforming the supplement category through a lifestyle lens, offering products that enjoyable and effortless to consume. These companies recognize that their target consumer wants a product that makes health feel accessible, not overwhelming, and are responding by shifting the delivery method.
Workshop Question - How can your brand turn wellness into an enjoyable activity?
6.2
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Popularity
Activity
Freshness
Patterns
Megatrends
Centralized Mexican Boutique Hotels
Centralized Mexican Boutique Hotels
La Casona Roma Norte is a Modernized 1915 Mansion
La Casona Roma Norte offers an elegant and culturally immersive stay in the heart of Mexico City’s Roma Norte district. Nestled within a thoughtfully restored 1915 mansion, this 32-room boutique... MORE
Portuguese White Wine Blend
Portuguese White Wine Blend
Evaton Has Introduced FIO A FIO to the U.S. Market
Evaton's FIO A FIO is an innovative white wine blend from Portugal's Vinho Verde region. Recently entering the U.S. market, this new offering combines indigenous Portuguese grape varieties like... MORE
Green Hydrogen Production Solutions
Green Hydrogen Production Solutions
WEL and Sungrow Hydrogen join to Launch 'MegaFlex'
Green hydrogen production is the focus of a new turnkey solution launched by Wison Engineering and Sungrow Hydrogen with the debut of MegaFlex, a modular 'Plant-as-a-Product' system designed to... MORE
Beer-Infused Dessert Pop-Ups
Beer-Infused Dessert Pop-Ups
Lakewood Brewing Company Partners with Sweet Dol-Ings
Lakewood Brewing Company is collaborating with local bakery Sweet Dol-ings for a unique one-day culinary event featuring beer-infused desserts. The pop-up experience will showcase specially crafted... MORE
New Orleans-Style Coffee Pods
New Orleans-Style Coffee Pods
Nespresso and Blue Bottle Coffee Join Forces on a Unique Release
Nespresso and Blue Bottle Coffee have partnered to create a limited-edition coffee capsule that brings Blue Bottle's signature New Orleans-style iced coffee to home brewers using Nespresso's Vertuo... MORE
Regenerative Organic Matcha Products
Regenerative Organic Matcha Products
Wild Orchard Debuts at Sprouts Farmers Market
Wild Orchard has introduced its Certified Regenerative Organic matcha products to Sprouts Farmers Market's Innovation Centers in Southern California, marking the first time these sustainably... MORE
In-App Road Trip Planners
In-App Road Trip Planners
The Marriott Bonvoy App Features a Road Trip Planner for Summer Fun
The 'Road Trip Planner' in the Marriott Bonvoy app presents an ideal alternative for summer adventures, especially for those choosing to stay closer to home. By enabling travelers to map... MORE
Allen Key-Inspired Rewards Programs
Allen Key-Inspired Rewards Programs
IKEA Canada Upgrades Its IKEA Family Loyalty Program
IKEA Canada has introduced a significant update to its IKEA Family loyalty program — a points-based system will replace traditional rewards with a more interactive and personalized approach. The... MORE
Farming Essentials Collections
Farming Essentials Collections
Home Hardware Expands with the Drop of Essential Farm Products
Home Hardware will introduce an enhanced selection of essential farm products — from livestock feed and equipment to other necessities — to complement its existing inventory. This expansion of... MORE
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
NIVEA Canada has renewed its partnership with pflag Canada for the fourth consecutive year. This reinforces the popular skincare brand's commitment to supporting 2SLGBTQIA+ youth through Camp... MORE
Nano Hydroxyapatite Mouthwashes
Nano Hydroxyapatite Mouthwashes
Davids Health Sciences Debuts a Powerful Fluoride-Free Mouthwash
Davids Health Sciences has introduced a new fluoride-free mouthwash featuring the brand's proprietary Hydroxi™ technology. The formula utilizes nano hydroxyapatite, a biomimetic compound that... MORE
Limited-Edition Golf-Inspired Whiskies
Limited-Edition Golf-Inspired Whiskies
Dewar’s Scotch Whisky Debuts the Champions Edition
Dewar’s Scotch Whisky has unveiled the fifth installment of its limited-edition 19-Year-Old The Champions Edition. The launch coincides with the 125th U.S. Open at Oakmont Country Club in... MORE
Odor-Neutralizing Pet-Focused Product Lines
Odor-Neutralizing Pet-Focused Product Lines
Azuna Partners Witth the American Kennel Club
Azuna, a company specializing in natural odor elimination, has entered into a sponsorship agreement with the American Kennel Club to mark the debut of its new pet-focused product line. The... MORE
Convenience-Focused Same-Day Delivery Perks
Convenience-Focused Same-Day Delivery Perks
Costco Executive Members Will Soon Enjoy Another Perk
Costco Executive Members in the U.S. and Canada will soon benefit from a new monthly incentive that is designed to enhance the convenience of same-day delivery services. Beginning June 30, 2025,... MORE
Customer Feedback Analytics
Customer Feedback Analytics
RevAI's AI-Powered Analysis Transforms Customer Feedback Into Insights
RevAI is an AI-powered platform designed to analyze customer feedback and transform it into actionable business insights. The tool processes large volumes of reviews, extracting trends, sentiments,... MORE