Create The 
Future

Trend - Pizza chains across Asia are introducing unconventional, buzz-worthy flavor combinations to generate strong reactions from consumers. With toppings like squid ink, mango, eggs, and more, these menu items satisfy the demand for curiosity-based purchases while encouraging social media sharing.

Insight - Consumers within hyper-competitive and over-saturated markets like Japan, South Korea, and China, are often looking for brands that dituinguish themselves through buzz-worthy product innovations. In response, QSR companies are gravitating toward shock-value ingredients to tweak their menus to local palates and attract consumers driven by curiosity purchases. Brands that cater to this demand can not only test out potential new menu items, but can align with consumers that value engaging brands.