Create The 
Future

Trend - Brands are creating spreads like jam, jelly, and peanut butter using heat-inducing ingredients like peppers, cayenne, or hot spices. These products, used for toasts, sandwiches, and other breakfast and brunch applications, deliver a mixture of sweetness and spice for a unique flavor profile.

Insight - Consumers’ growing love for all things spicy has led to an influx of products that incorporate heat-inducing properties, adding excitement to everyday staples. Brands are recognizing that these kinds of products resonate with consumers that value contrast and layered flavors, helping them craft a more memorable taste experience. These companies understand that moving beyond basic fusions into something more bold, crave-worthy can help them distinguish themselves within an oversatured market.