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Trend - Alcohol brands are introducing sugar-free canned RTDs to offer drinks to a wider variety of customers. These beverages are crafted to deliver the full flavor profile and convenience of traditional RTDs while eliminating excess sugars that contribute to unwanted calories and health concerns.

Insight - Modern consumers are increasingly mindful of their overall health and dietary intake, and this shift is reflected in their alcohol consumption habits. The growing pressures of managing weight, reducing the risk of chronic diseases, and adhering to low-sugar or low-carb diets have fueled the demand for sugar-free options. At the same time, consumers wish to enjoy social and relaxing moments without the guilt or adverse health impacts linked to high-sugar beverages.