TREND HUNTER Magazine - Trend Spotting, Cool Hunting and Innovation Trends

Welcome to TrendHunter.com, an online explosion of new ideas.

Micro-Trends? - Trend Hunter features a daily dose of micro-trends, viral news and pop culture. By combining these micro-trends into clusters of inspiration, one can stimulate creativity and develop breakthrough ideas...

Trend Spotting - Trend spotting (a.k.a. trend watching) is the science of identifying emerging shifts in our social behavior and aspirations. The latest trends are driven by a range of factors, including pop culture, media, news, innovation, and the arts. Trend spotting is used by industry professionals to develop products, enhance idea generation, and inform marketing, media, design and strategic planning. By developing a systematic approach to trend spotting, individuals and organizations can better develop disruptive products and creations that dance the beat of cool.

Cool Hunting / Trend Hunting - Cool Hunting and Trend Hunting isn’t the search for what’s popular. It is the search for what’s NOT popular – yet. In fact, cool hunters and industry professionals typically refer to cool as the NEXT big thing. Once trends becomes mainstream, the novelty and appeal is lost. As a result, you must seek inspiration from the fringe. This means exposing yourself to the extremes of luxury, bizarre and excess. By construct, this means micro-trends have a lower probability of becoming mainstream. However, the purpose is to build a composite of trends for inspiration.

Trend Spotters / Cool Hunters - There are mavericks in the world who take trends seriously. Professionally, these driven individuals are referred to as Trend Spotters or Cool Hunters. Motivated by a fervent desire to discover tomorrow, Trend Spotters / Cool Hunters are constantly searching for the next big thing. Employed in design, art, media, strategy, and marketing Trend Spotters and Cool Hunters set the rhythm for the pulse of pop culture.