adidas' Latest ZX 420 Sneaker Celebrates Lunar New Year
References: atmos-tokyo & hypebeast
adidas introduces a new iteration of the ZX 420 sneaker model with a nod to Lunar New Year. The brand continues to mark the annual milestone and this year, 2021 welcomed the year of the Ox. As a result of this, the shoe boasts cow prints throughout in a playful manner.
It is made from materials that follow through with the same theme as pony hair makes up the side panels of the silhouette. Between the patterns are light beige details with brown blotches to imitate the look of cow prints. White paint makes up the heel and the toe overlays with more details in Chinese characters reading "cow" in Trefoil before red accents make up the tongue and lining.
Image Credit: atmos
It is made from materials that follow through with the same theme as pony hair makes up the side panels of the silhouette. Between the patterns are light beige details with brown blotches to imitate the look of cow prints. White paint makes up the heel and the toe overlays with more details in Chinese characters reading "cow" in Trefoil before red accents make up the tongue and lining.
Image Credit: atmos
Trend Themes
1. Lunar New Year-inspired Sneakers - Creating sneakers inspired by cultural milestones and events presents an opportunity to tap into a diverse consumer base.
2. Animal Print Sneakers - Capitalizing on the popularity of animal prints in fashion can attract consumers who want bold and unique statement pieces.
3. Pony Hair Materials - Incorporating unconventional materials such as pony hair into sneaker designs can create a competitive edge and differentiation for brands.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating cultural elements and unconventional materials to push creative boundaries in designs.
2. Footwear - The footwear industry can tap into the popularity of animal prints and expand the use of unconventional materials to create unique and desirable shoes.
3. Retail - Retailers can focus on marketing Lunar New Year-inspired collections and use animal prints to drive traffic and sales during cultural events and holidays.
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