'Zortee' Turns Online Shopping into an Interactive Game
Michael Hemsworth — June 9, 2018 — Business
The 'Zortee' platform aims to bring a new level of interactive fun for consumers to enjoy as they seek out a good deal on the latest fashions.
The platform works by offering access to exclusive discounts that are obtained by spinning a roulette wheel on the bottom of the page to try their luck for the highest amount of money to be taken off. Users can keep spinning to try their luck or purchase the item when they feel ready, but must do so before someone else buys it to increase the game-oriented nature of the experience.
The 'Zortee' platform puts a focus on gamification in retail as companies seek out new ways to keep consumers interacting and checking out the latest products.
The platform works by offering access to exclusive discounts that are obtained by spinning a roulette wheel on the bottom of the page to try their luck for the highest amount of money to be taken off. Users can keep spinning to try their luck or purchase the item when they feel ready, but must do so before someone else buys it to increase the game-oriented nature of the experience.
The 'Zortee' platform puts a focus on gamification in retail as companies seek out new ways to keep consumers interacting and checking out the latest products.
Trend Themes
1. Gamified Shopping - The integration of game-like elements into the shopping experience creates opportunities for increased engagement and loyalty.
2. Interactive Discounts - Offering interactive discounts through gamification may help retailers stand out in crowded markets and drive sales.
3. Real-time Inventory Management - In order to create a sense of urgency and scarcity, retailers may need to invest in technology to manage real-time inventory updates for gamified shopping experiences.
Industry Implications
1. E-commerce - The rise of gamified shopping presents an opportunity for online retailers to differentiate themselves and capture consumer attention.
2. Mobile App Development - As more retailers look to create interactive shopping experiences, demand for mobile app development may increase.
3. Retail Technology - Creating an engaging gamified shopping experience may require investment in new retail technology to manage inventory, personalization, and other key features.
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