Bonafide Noir ‘Intense Coffee' Campaign
Cecilia Biemann — November 28, 2008 — Marketing
References: bonafide.ar & theinspirationroom
This new advertising campaign from Argentina promoting Bonafide Noir coffee is sure to capture people’s attention beyond just the caffeine freaks.
Complementing the campaign slogan “Noir Intense Coffee. Keeps you awake,” the zombie subjects of the print ads include a spy, a scientist and a general, who are all soldiering on courtesy of an intense caffeine high, despite the fact that they should be dead.
They look exactly like how I feel before my morning coffee!
The campaign was developed at Craverolanis Euro RSCG, Buenos Aires, Argentina.
Complementing the campaign slogan “Noir Intense Coffee. Keeps you awake,” the zombie subjects of the print ads include a spy, a scientist and a general, who are all soldiering on courtesy of an intense caffeine high, despite the fact that they should be dead.
They look exactly like how I feel before my morning coffee!
The campaign was developed at Craverolanis Euro RSCG, Buenos Aires, Argentina.
Trend Themes
1. Creative Advertising Campaigns - The Bonafide Noir 'Intense Coffee' campaign showcases the potential for captivating and attention-grabbing advertisements.
2. Zombie Pop Culture - The use of zombies in the Bonafide Noir campaign taps into the ongoing fascination with zombie-related content, providing opportunities for unique marketing strategies.
3. Caffeine Boosts - The emphasis on caffeine as a source of energy and productivity in the Bonafide Noir campaign highlights the growing demand for products that provide an energy boost and could lead to the development of innovative caffeinated products.
Industry Implications
1. Coffee - The Bonafide Noir campaign showcases the potential for creative marketing strategies in the coffee industry, exploring ways to differentiate brands and attract consumers.
2. Advertising - The Bonafide Noir campaign exemplifies the power of creative and attention-grabbing advertisements, providing inspiration for the advertising industry to disrupt traditional approaches.
3. Pop Culture Merchandise - The use of zombies in the Bonafide Noir campaign presents opportunities for the production of unique and appealing pop culture merchandise that caters to the zombie-loving audience.
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