Zim and Zou 'Back to Basics' Visits the Past to Create Nostalgic Art
Matt Ho — July 10, 2011 — Art & Design
References: zimandzou.fr & thisiscolossal
I've seen a lot of papercrafts, but the Zim and Zou 'Back to Basics' series is the only one that really brings back fond memories of life before social media ruled.
The Zim and Zou 'Back to Basics' is a series of brightly neon colored crafts by designers Lucie Thomas and Thibault Zimmermann. You'll immediately recognize that all the objects they've created are retro, throwback items you probably still have in the house lying in the attic somewhere. They've created an old-school Nintendo controller, an actual Polaroid camera, the awesome bricklike cellphones that Gordon Gekko would be proud of and a floppy disk (you know, before USBs).
All of the papercrafts have been meticulously cut and formed by hand, which makes you truly appreciate the craftsmanship behind the 'Back to Basics' series.
The Zim and Zou 'Back to Basics' is a series of brightly neon colored crafts by designers Lucie Thomas and Thibault Zimmermann. You'll immediately recognize that all the objects they've created are retro, throwback items you probably still have in the house lying in the attic somewhere. They've created an old-school Nintendo controller, an actual Polaroid camera, the awesome bricklike cellphones that Gordon Gekko would be proud of and a floppy disk (you know, before USBs).
All of the papercrafts have been meticulously cut and formed by hand, which makes you truly appreciate the craftsmanship behind the 'Back to Basics' series.
Trend Themes
1. Retro Papercrafts - There is an opportunity to create a niche market for artistic and detailed retro papercrafts.
2. Handcrafted Art - Artisans can capitalize on the public's appreciation for meticulously handcrafted art pieces and create unique, one-of-a-kind objects.
3. Nostalgia-driven Consumer Goods - Brands can incorporate nostalgia in product design and marketing efforts to appeal to consumers' yearning for a simpler, less tech-oriented past.
Industry Implications
1. Arts and Crafts - The handmade papercrafts trend can boost sales and interest in art supplies and crafting tools for enthusiasts and hobbyists alike.
2. Retro Tech - The renewed interest in retro tech can pave the way for companies to create modern versions of classic gadgets with a nostalgic twist.
3. Advertising and Marketing - Marketing agencies can tap into nostalgia and utilize retro design elements to create compelling ad campaigns for clients.
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