ZEROOTIME's Archer Series Includes Two Timepieces
Elena Rahman — July 28, 2021 — Luxury
References: zerootime & yankodesign
The Japan-based timepiece brand, ZEROOTIME, designs affordable skeleton tourbillon timepieces to increase accessibility to luxury watches. The brand's latest series, titled the Archer, features two head-turning styles. Sold at their trust cost, both watches boast an elegantly bare skeleton design to display the artistry underneath the dial.
The watches portray the tourbillons at the nine o'clock position rather than the more commonly showcased six o'clock position. Double springs are located at one o'clock and five o'clock positions to give the watch a power reserve of 72 hours. The T1 Alpha watch of the series boasts a circular body, while the T2 Square timepiece of the series sports a square body. In addition, the Archer series features a transparent rim around the watches to amplify their skeletal shape.
Image Credit: Zeerootime
The watches portray the tourbillons at the nine o'clock position rather than the more commonly showcased six o'clock position. Double springs are located at one o'clock and five o'clock positions to give the watch a power reserve of 72 hours. The T1 Alpha watch of the series boasts a circular body, while the T2 Square timepiece of the series sports a square body. In addition, the Archer series features a transparent rim around the watches to amplify their skeletal shape.
Image Credit: Zeerootime
Trend Themes
1. Affordable Luxury Watches - Companies can disrupt the traditional high-end watch market by offering luxury-looking timepieces at a more affordable price point.
2. Skeleton Watch Designs - Brands can explore the potential of skeleton watch designs, which allow for a deeper visual appreciation of the watch's inner workings.
3. Alternative Tourbillon Placements - Watch manufacturers have an opportunity to differentiate themselves in the market by placing tourbillons at alternative positions on the watch dial.
Industry Implications
1. Watchmaking Industry - Established watchmaking brands can explore the potential of creating more affordable luxury watches to appeal to a wider consumer base.
2. Fashion Industry - Fashion brands looking to expand their product offerings could explore creating stylishly designed affordable luxury watches.
3. Online Retail Industry - Online retailers can take advantage of the growing demand for affordable luxury watches and carve out a space in the market for themselves.
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