The Zen by Amber Gray Editorial is Full of Soft Beauty
Leslie Chen — July 16, 2011 — Pop Culture
References: youtube & fashiongonerogue
Filled with softly muted shades, the Zen by Amber Gray editorial is a dreamy alternative to the usual eye-popping spreads featured in magazines.
The photo shoot was captured for Marie Claire China and features flowing gowns and victorian style high fashion pieces. Some of the designers included in the Zen by Amber Gray spread are Viktor & Rolf, Fendi and Reem Acra.
Perfectly illustrating the essence of ethereal beauty, the editorial is a fantastical capture of style.
Implications - Consumers in modern society with fast-paced lifestyles don't have the time to actually take time off. Designs featuring a fantastical aesthetic are appealing to those who look towards their products as a getaway. Coming out with items that contain an otherworldly aspect could help a company grow its number of customers.
The photo shoot was captured for Marie Claire China and features flowing gowns and victorian style high fashion pieces. Some of the designers included in the Zen by Amber Gray spread are Viktor & Rolf, Fendi and Reem Acra.
Perfectly illustrating the essence of ethereal beauty, the editorial is a fantastical capture of style.
Implications - Consumers in modern society with fast-paced lifestyles don't have the time to actually take time off. Designs featuring a fantastical aesthetic are appealing to those who look towards their products as a getaway. Coming out with items that contain an otherworldly aspect could help a company grow its number of customers.
Trend Themes
1. Ethereal Aesthetics - Creating products or designs that feature soft, dreamy and muted tones can appeal to consumers looking for an escape from their fast-paced lifestyles.
2. Fantasy Inspired Products - Developing products that contain otherworldly and fantastical elements can attract customers who seek a sense of magic and wonder in their everyday lives.
3. Soft Beauty in Fashion - Designing clothing and accessories that embody a whimsical and romantic style can appeal to consumers seeking a break from bold and eye-popping fashion trends.
Industry Implications
1. Fashion Industry - Fashion brands can incorporate soft and ethereal aesthetics into their designs to offer consumers an alternative to bold and attention-grabbing styles.
2. Home Decor Industry - Home decor brands can create products that feature a dreamy and fantastical design to cater to consumers looking for a sense of escape and relaxation in their homes.
3. Cosmetics Industry - Cosmetics brands can develop products that channel an otherworldly and magical vibe to appeal to consumers seeking a break from their hectic lifestyles through their beauty routine.
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