The 'Zeiss ZX1' Features Adobe CC LIghtroom Integration
Justin Lam — September 28, 2018 — Tech
References: digitaltrends & engadget
Zeiss, a German-based camera company, has finally released the 'Zeiss ZX1,' the first-ever digital camera for the long-standing German manufacturer. Featuring a full-frame 37.4-megapixel sensor and a fixed 35mm lens, the Zeiss ZX1 is immediately taking on heavy hitting competitors like Sony's RX1 and the Leica Q. The camera also features an incredibly distinct body, with a triangular grip and bright yellow lettering on the dials and lens.
While the internal specs and design elements are impressive, perhaps the most interesting aspect of the camera is its integration of Adobe Lightroom CC. Built directly into the camera, this software gives users the ability to shoot, tweak, and share images all within the Zeiss ZX1. The inclusion of this integration sets the camera as something truly unique as it essentially functions as a standalone device without the need of a computer to edit and share photos.
While the internal specs and design elements are impressive, perhaps the most interesting aspect of the camera is its integration of Adobe Lightroom CC. Built directly into the camera, this software gives users the ability to shoot, tweak, and share images all within the Zeiss ZX1. The inclusion of this integration sets the camera as something truly unique as it essentially functions as a standalone device without the need of a computer to edit and share photos.
Trend Themes
1. Full-frame Digital Cameras - Opportunity to disrupt the camera industry by integrating powerful photo editing software directly into the camera.
2. Integrated Software Solutions - Opportunity to disrupt the software industry by developing specialized software that seamlessly integrates with hardware devices.
3. Standalone Editing Devices - Opportunity to disrupt the photography equipment industry by creating editing devices that do not require a computer for post-processing.
Industry Implications
1. Camera Manufacturing - Opportunity for camera manufacturers to innovate by integrating photo editing software directly into their devices.
2. Software Development - Opportunity for software developers to create specialized software that can seamlessly integrate with hardware devices such as cameras.
3. Photography Equipment - Opportunity for photography equipment manufacturers to develop standalone editing devices that streamline the post-processing workflow.
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