2G and SUICOKE Join Forces on a Fuzzy ZAVO Shoe Design
References: 2gtokyo & highsnobiety
2G works in collaboration with Japanese footwear label SUICOKE on a new iteration of the ZAVO shoe. The silhouette boasts a slip-on design that is suitable for different seasons of the year. It is spotlighted by its fuzzy design language over the forefoot section.
The shoes keep wearers warm with the textile, delivering faux fur across the construction, sitting on top of a Vibram sole unit foundation for additional comfort. There are two colorways of the ZAVO that drop, both of which boasts neutral palettes for the colder seasons of the year: cream and gray. The shoes are held together with a midfoot strap and have branding details engraved at the footbed sections to round out the silhouette.
Image Credit: SUICOKE
The shoes keep wearers warm with the textile, delivering faux fur across the construction, sitting on top of a Vibram sole unit foundation for additional comfort. There are two colorways of the ZAVO that drop, both of which boasts neutral palettes for the colder seasons of the year: cream and gray. The shoes are held together with a midfoot strap and have branding details engraved at the footbed sections to round out the silhouette.
Image Credit: SUICOKE
Trend Themes
1. Fuzzy Footwear - Opportunity for brands to incorporate faux fur and fuzzy materials into shoe designs.
2. Neutral Palettes - Trend towards neutral colorways in shoe design to align with seasonal changes.
3. Slip-on Silhouettes - Preference for easy-to-wear slip-on shoes suitable for different seasons.
Industry Implications
1. Footwear - Opportunity for footwear brands to incorporate faux fur and neutral color palettes in their designs.
2. Fashion - Trend towards fuzzy and textured materials in clothing and accessory design to provide tactile experiences.
3. Retail - Preference for slip-on footwear offers opportunities for retailers to leverage convenience and comfort in their product offerings.
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