The Zave Felt Collection Offers Whimsical Footwear Pieces
Sarah Nazim — June 20, 2012 — Fashion
Zave's Felt collection offers whimsical slippers, shoes and hats that are bound to re-awaken your imagination. The fairy slippers and gnome tuques are definitely a stretch from the usual. Fantasy-inspired apparel has a huge appeal due to its eye-catching nature.
The slippers and tuques come in a variety of different colors and sizes, so it's perfect for the whole family. By offering a significantly distinct product, the brand is setting itself apart from other apparel companies. It is able to cater to a niche market that craves the unusual.
Elf-inspired clothing is often seen around Christmas time, however this collection by Zave's Felt goes to show that this apparel can be sported all year round.
The slippers and tuques come in a variety of different colors and sizes, so it's perfect for the whole family. By offering a significantly distinct product, the brand is setting itself apart from other apparel companies. It is able to cater to a niche market that craves the unusual.
Elf-inspired clothing is often seen around Christmas time, however this collection by Zave's Felt goes to show that this apparel can be sported all year round.
Trend Themes
1. Whimsical Footwear - There is a growing trend for whimsical footwear pieces that re-awaken imagination, offering disruptive innovation opportunities for shoe companies.
2. Fantasy-inspired Apparel - The appeal of fantasy-inspired apparel is increasing, creating opportunities for clothing brands to offer unique and eye-catching designs.
3. Niche Market Appeal - Brands that cater to niche markets and offer significantly distinct products have the opportunity to set themselves apart from competitors and attract consumers seeking the unusual.
Industry Implications
1. Shoe Companies - Shoe companies can explore the trend of whimsical footwear to create innovative and imaginative designs.
2. Clothing Brands - Clothing brands have the opportunity to tap into the demand for fantasy-inspired apparel and create unique designs that stand out in the market.
3. Apparel Companies - Apparel companies that target niche markets and offer distinct products can find success by appealing to consumers who crave the unusual.
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