The Zara Summer 2012 Collection is Fresh and Crisp
Jana Pijak — April 23, 2012 — Marketing
The Zara Summer 2012 collection shines a spotlight on fruit-accented hues. Fresh and clean-cut, this womenswear line features a predominantly white palette that is paired with vivid bursts of the season's hottest colors.
All white pairings are accented with neon yellow, blue and pink hues showcased on body-hugging skinny jeans and soaring stilettos. These fun ensembles make for a perfect summertime look that is sure to look great whether yachting or just strolling by the beach.
From edgy casuals to lady-like tweed blazers, the Zara Summer 2012 lookbook features subtle fruit-colored accents. From rich citrus tones to striking sherbet, the collection by the famed Spanish retail label serves up high fashion looks for a fraction of the price. Both adorable and affordable, this line exudes a sleek sophistication and easy elegance.
All white pairings are accented with neon yellow, blue and pink hues showcased on body-hugging skinny jeans and soaring stilettos. These fun ensembles make for a perfect summertime look that is sure to look great whether yachting or just strolling by the beach.
From edgy casuals to lady-like tweed blazers, the Zara Summer 2012 lookbook features subtle fruit-colored accents. From rich citrus tones to striking sherbet, the collection by the famed Spanish retail label serves up high fashion looks for a fraction of the price. Both adorable and affordable, this line exudes a sleek sophistication and easy elegance.
Trend Themes
1. Fruit-accented Hues - There is an opportunity for the fashion industry to incorporate fruit-accented hues into their collections to create fresh and vibrant looks.
2. All White Pairings - The trend of pairing all white ensembles with bursts of neon colors presents an opportunity for fashion retailers to create eye-catching and fun summer outfits.
3. Affordable High Fashion - The Zara Summer 2012 collection showcases the opportunity for the fashion industry to offer high-end, on-trend designs at an affordable price point.
Industry Implications
1. Fashion Retail - The fashion retail industry can tap into the trend of fruit-accented hues and all white pairings to create compelling and marketable collections.
2. Footwear - Footwear brands can take advantage of the all white with neon color trend by offering bold and stylish stilettos and sneakers to complement summer outfits.
3. Affordable Luxury - The concept of offering high fashion designs at more affordable prices can disrupt the luxury fashion industry and attract a wider customer base.
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