The Zara Fall 2010 Ad Campaign Mixes Effortless Neutrals
Annie Ho — August 9, 2010 — Pop Culture
References: zara & fashionising
The new Zara Fall 2010 ad campaign displays a palette of soft, muted neutral shades. We've seen a number of fashion houses embody nude, camel and other neutral tones for their fall collections, and Zara is the latest to do so.
This ad campaign was shot by photographer David Sims and featured model Toni Garrn. The Zara Fall 2010 ad campaign brings back classic styles like turtlenecks, blazers and oversized sweaters.
Implications - No longer trying to don exaggerated styles, consumers in modern society are looking for subtler styles. Designs that feature a softer aesthetic are appealing to those who want to appear classic despite the number of contemporary pieces emerging.
This ad campaign was shot by photographer David Sims and featured model Toni Garrn. The Zara Fall 2010 ad campaign brings back classic styles like turtlenecks, blazers and oversized sweaters.
Implications - No longer trying to don exaggerated styles, consumers in modern society are looking for subtler styles. Designs that feature a softer aesthetic are appealing to those who want to appear classic despite the number of contemporary pieces emerging.
Trend Themes
1. Neutral Tones in Fashion - The prevalence of nude, camel and other neutral shades in fashion indicates a trend towards subtler, timeless styles.
2. Classic Looks in Ad Campaigns - Zara's use of classic styles like trenchcoats, turtlenecks and blazers in their ad campaign suggests a trend towards more traditional looks.
3. Muted Color Palettes in Marketing - The Zara Fall 2010 ad campaign's use of soft, muted neutral shades could inspire a trend towards more understated color palettes in marketing.
Industry Implications
1. Fashion - The neutral tones trend has disrupted the fashion industry by shifting focus towards timeless, classic styles.
2. Marketing and Advertising - The use of muted color palettes in marketing campaigns could disrupt the advertising industry by encouraging more subtle messaging.
3. Photography - The prevalence of classic looks in ad campaigns points to a potential trend in photography towards more traditional, timeless styles.
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