Walmart's New Yummy Chow is Like a Pre-Made Version of Bunny Bait
Katherine Pendrill — April 12, 2020 — Lifestyle
References: delish
Easter is here and you can satisfy your sweet tooth with Walmart's two new takes on Bunny Bait: Munchy Medley and Yummy Chow.
For those unfamiliar, Bunny Bait is a popular snack that's essentially an Easter-themed version of Chex Mix. Thanks to Walmart, you can now enjoy the sweet taste of Bunny Bait without the DIY. Walmart's version is called Yummy Chow and it contains powdered sugar-coated Chex cereal pieces mixed with pastel-hued M&M's. Walmart has also unveiled another version of the snack called Munchy Medley, which consists of pretzel pieces, white chocolate-covered pretzels, white chocolate-covered Chex, and pastel-colored M&M's. Both are an Easter-themed version of a similar cereal mix that Walmart sells around holidays like Christmas and Valentine's Day.
Image Credit: Walmart.
For those unfamiliar, Bunny Bait is a popular snack that's essentially an Easter-themed version of Chex Mix. Thanks to Walmart, you can now enjoy the sweet taste of Bunny Bait without the DIY. Walmart's version is called Yummy Chow and it contains powdered sugar-coated Chex cereal pieces mixed with pastel-hued M&M's. Walmart has also unveiled another version of the snack called Munchy Medley, which consists of pretzel pieces, white chocolate-covered pretzels, white chocolate-covered Chex, and pastel-colored M&M's. Both are an Easter-themed version of a similar cereal mix that Walmart sells around holidays like Christmas and Valentine's Day.
Image Credit: Walmart.
Trend Themes
1. Easter-themed Snacks - Opportunity to innovate and create new seasonal snack options for holidays like Easter.
2. Pre-made Snack Mixes - Disruptive innovation potential in the convenience sector by providing pre-made versions of popular snack mixes.
3. Creative Cereal Combos - Opportunity to experiment with different cereal and candy combinations to create unique snack options.
Industry Implications
1. Cereal Manufacturing - There is an opportunity for cereal manufacturers to create new products that cater to seasonal themes.
2. Confectionery - Confectionery companies can explore partnerships and collaborations with cereal manufacturers to create innovative snack options.
3. Retail - Retailers can capitalize on the popularity of seasonal snacks by offering a wide range of pre-made options.
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