Yum-Wick Creates Candles that are Great for Any Occasion
Sarah Nazim — May 24, 2012 — Special
Yum-Wick creates edible candles that come in a multitude of different colors and designs. Decorating birthday cakes is always a fun task to do; however, the worst part about it all is that you can’t eat the candles, even though they look incredibly appetizing.
The candles are made out of Belgian chocolate and come in milk, dark or white; even the wicks are edible as they are made out of nuts! The cake decorations are all handmade, and come in a variety of different colors and designs. The company also accepts customized orders.
This is a great idea, especially for children's birthday parties, but essentially they are perfect for any occasion. The Yum-Wick candles will definitely appeal to bakeries and avid home makers.
The candles are made out of Belgian chocolate and come in milk, dark or white; even the wicks are edible as they are made out of nuts! The cake decorations are all handmade, and come in a variety of different colors and designs. The company also accepts customized orders.
This is a great idea, especially for children's birthday parties, but essentially they are perfect for any occasion. The Yum-Wick candles will definitely appeal to bakeries and avid home makers.
Trend Themes
1. Edible Candles - Opportunity for disruption in the candle industry by creating a new product that can also be consumed.
2. Customizable Food Decorations - Potential for innovation in personalized food decorations, tailored to specific occasions or events.
3. Handmade Chocolate Products - A market for handcrafted chocolate products that can be used in various ways, such as in cake decorations or as gifts.
Industry Implications
1. Bakery - Opportunity for bakeries to offer unique edible cake decorations that stand out from competitors and appeal to customers.
2. Home Decor - New possibilities for edible home decor products that can add unique and personalized touches to celebrations or events.
3. Food Gifts - Potential for handmade chocolate products to be marketed as unique and customizable gifts for various occasions.
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