YUM Factory by Bernelle Visser Uses Quirky Characters
Jamie Danielle Munro — April 4, 2014 — Marketing
References: behance.net & packageinspiration
Creative graphic designer Bernelle Visser brings these quirky character drawings to life for this packaging assignment for YUM Factory. She managed to make the mouth an intricate part of this design, which helps to showcase the contents, as well as make the packaging stand out.
For the creative brief, Visser was instructed to use either animation of characters, so she decided on a few funky-looking critters to adorn the front of this candy. Colorful hues were used to keep with the youthful aesthetic, and to match the various patterns of the sweets. The best part really is the mouth and lips area of the packaging as it doesn't overwhelm the design but instead gives onlookers a main focal point to look at.
For the creative brief, Visser was instructed to use either animation of characters, so she decided on a few funky-looking critters to adorn the front of this candy. Colorful hues were used to keep with the youthful aesthetic, and to match the various patterns of the sweets. The best part really is the mouth and lips area of the packaging as it doesn't overwhelm the design but instead gives onlookers a main focal point to look at.
Trend Themes
1. Quirky Packaging Designs - Exploring unique and playful packaging designs that incorporate quirky characters and eye-catching features.
2. Interactive Packaging - Integrating interactive elements, such as intricate mouth designs, into packaging to engage consumers and showcase product contents.
3. Youthful Aesthetic Packaging - Creating colorful and vibrant packaging designs with a youthful aesthetic to appeal to younger consumers.
Industry Implications
1. Graphic Design - Leveraging creative graphic design techniques to develop visually captivating packaging designs that stand out in the market.
2. Candy and Sweets - Introducing innovative packaging concepts in the candy and sweets industry that enhance product visibility and create a memorable consumer experience.
3. Consumer Goods - Exploring disruptive packaging innovations in the consumer goods industry to differentiate products and attract attention on store shelves.
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