The YouTube Music App Lets You Switch Between Video and Audio for Songs
Christopher Magsambol — November 19, 2015 — Tech
References: techcrunch & highsnobiety
The YouTube music app is a streamlined, music-only app that makes viewing or listening to your favorite artists much easier. With the demise of traditional television, more artists have been turning to YouTube to release music videos. Due to the large musical catalog already available on YouTube, this venture from the streaming website behemoth comes as no surprise.
Setting this music streaming service apart from others is its recommendation feature. Much like with videos on the site, the YouTube music app will let you search and save your favorite artists, and from this data will suggest similar artist or songs. If you choose to exclusively search for music you already know, the app also lets you create personalized stations.
Additionally, the app will also feature the most popular covers, remixes, videos and even live footage that coincide with your preferences.
Setting this music streaming service apart from others is its recommendation feature. Much like with videos on the site, the YouTube music app will let you search and save your favorite artists, and from this data will suggest similar artist or songs. If you choose to exclusively search for music you already know, the app also lets you create personalized stations.
Additionally, the app will also feature the most popular covers, remixes, videos and even live footage that coincide with your preferences.
Trend Themes
1. Music-only Streaming - The trend is towards apps that provide a music-only experience to users, like YouTube Music.
2. Personalized Recommendations - Apps that use search and save data to suggest similar artists or songs to users, like the YouTube Music app, are becoming more popular.
3. Crowdsourced Content - Music streaming apps are increasingly incorporating user-generated content, like covers and remixes, to help users discover new music.
Industry Implications
1. Music Streaming - The music streaming industry has the opportunity to continue to innovate by offering personalized and crowdsourced content.
2. Social Media - The rise of music streaming apps presents an opportunity for social media platforms to incorporate more music-related content and features.
3. Advertising - With the demise of traditional television, there is an opportunity for advertising companies to work with music streaming apps to reach audiences via targeted ads.
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