The Young Lions 2011 Contest Requires Your Blood, Sweat and Tears
Clarissa Hilary Basham — March 17, 2011 — Marketing
References: karkimedia.fi & copyranter.blogspot
Ossi Honkanen provided blood, Nalle Sjoblad provided the sweat and Ossi Rusanen provided tears to create this incredibly unique Young Lions 2011 campaign video. Artist Ossi Piipponen mixed the blood, sweat and tears supplied to create an ad that wore them out, promoting the hard work that must go into this competition.
This piece is an advertisement for the Young Lions 2011 competition in early May. The Young Lions competition gives young advertisers, students and media talent the chance to gain worldwide exposure for a creative piece they’ve made from a brief they were provided. Participants need to be willing to go to extremes to get their work noticed by judges at the competition.
The blood sweat and tears were provided by previous Young Lions creative winners. Such extreme measures, but all was worth it in the name of creativity.
This piece is an advertisement for the Young Lions 2011 competition in early May. The Young Lions competition gives young advertisers, students and media talent the chance to gain worldwide exposure for a creative piece they’ve made from a brief they were provided. Participants need to be willing to go to extremes to get their work noticed by judges at the competition.
The blood sweat and tears were provided by previous Young Lions creative winners. Such extreme measures, but all was worth it in the name of creativity.
Trend Themes
1. Extreme Advertising - The use of extreme measures such as blood, sweat, and tears in advertising campaigns to capture attention and promote creativity.
2. Youth Marketing Competitions - The rise in competitions specifically targeted towards young advertisers, students, and media talent to showcase their creative abilities.
3. Unique Promotional Campaigns - The trend of creating unconventional and attention-grabbing promotional campaigns that utilize unusual materials or methods.
Industry Implications
1. Advertising and Marketing - Opportunities for businesses to explore innovative and daring advertising strategies that go beyond the traditional approach.
2. Creative Education and Training - The emergence of specialized competitions and programs aimed at nurturing the creative abilities of young advertisers and media talent.
3. Art and Design - The use of unconventional materials and techniques in promotional campaigns blurs the lines between art and marketing, opening up new avenues for collaboration and experimentation.
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