The 'You Smell' Packaging Makes an Interesting First Impression
Susan Keefe — February 6, 2012 — Art & Design
References: yousmellsoap & lovelypackage
Designer Megan Cummins created these darling packages for the detergent company You Smell. The graphics and typography on these mildly offensive and hilarious wrappers brings to mind the labels that adorned old timey medicine bottles. The front of the package reads, 'You Smell!' To save the observer from insult, the back of the bar of soap follows up with,"Like a Lemon!... Thanks to Us." The phrase changes depending on the scent of soap housed inside.
Tongue-in-cheek and a touch rebellious, the You Smell wrappers will be a smile to the face of would-be consumers everywhere. Sure to capture your interest with its punchy tagline and ornate styling, You Smell's branding is sheer genius. It's gently offensive opening line is enough to stop shoppers in their tracks to examine the product and once it's in their hands, it is a safe assumption that it will make it into their cart.
Cute, clever and funny, the You Smell packaging is wonderfully unexpected.
Tongue-in-cheek and a touch rebellious, the You Smell wrappers will be a smile to the face of would-be consumers everywhere. Sure to capture your interest with its punchy tagline and ornate styling, You Smell's branding is sheer genius. It's gently offensive opening line is enough to stop shoppers in their tracks to examine the product and once it's in their hands, it is a safe assumption that it will make it into their cart.
Cute, clever and funny, the You Smell packaging is wonderfully unexpected.
Trend Themes
1. Comedic Product Branding - Opportunities to create unique brand identities that challenge traditional marketing methods and create humorous connections with consumers.
2. Subversive Design - The rise of designs that challenge societal norms, break stereotypes, and create rebellious narratives in packaging.
3. Humorous Messaging - Tapping into the power of humor to engage and connect with consumers on emotional levels and to create memorable brand experiences.
Industry Implications
1. Consumer Packaged Goods (CPG) - Opportunities to differentiate product offerings and foster engagement in a crowded marketplace with innovative packaging design strategies.
2. Marketing and Advertising - Opportunities to increase brand awareness, consumer engagement and loyalty with humorous and subversive marketing tactics that inspire emotional connections with audiences.
3. Art and Design - Opportunities to push creative boundaries and break stereotypes with designs that evoke emotion, humor and controversy to challenge traditional design norms.
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