The Yoshida & Co. Bearbrick Celebrates the Brand's 77th Anniversary
Trenton Millar — September 24, 2012 — Life-Stages
References: bearbrick & highsnobiety
The Yoshida & Co. Bearbrick is a limited-edition designer toy that is built by Medicom Toys in celebration of the bag company Yoshida & Co.'s 77th Anniversary. Medicom Toys' now iconic Bearbrick toy takes a classic wooden style in this emanation, which fits Yoshida & Co.'s long history.
Yoshida & Co. gets its main nod from the added suitcases to the design, as well as the engraved writing on the Bearbrick and suitcases that recognize the bag company's 77th birthday. Designer toys are collector's items at heart. So, for those who collect them, those who like Yoshida & Co., or those who like both, this toy is a must-have.
The Yoshida & Co. Bearbrick is not on sale yet, but keep your eyes out for when it hits stores.
Yoshida & Co. gets its main nod from the added suitcases to the design, as well as the engraved writing on the Bearbrick and suitcases that recognize the bag company's 77th birthday. Designer toys are collector's items at heart. So, for those who collect them, those who like Yoshida & Co., or those who like both, this toy is a must-have.
The Yoshida & Co. Bearbrick is not on sale yet, but keep your eyes out for when it hits stores.
Trend Themes
1. Designer Wood Toys - The trend of exclusive and premium designer wood toys is rapidly growing in popularity for collectors and enthusiasts.
2. Limited-edition Collectibles - The trend of limited-edition collectibles is increasing as brands recognize the value of creating exclusive products for their loyal customers.
3. Anniversary Commemorations - The trend of celebrating brand anniversaries through commemorative products like designer toys is allowing companies to connect with their customers on a deeper level.
Industry Implications
1. Toy Manufacturing - Toy manufacturers have an opportunity to tap into the growing trend of designer wood toys and appeal to a new and upscale demographic of collectors.
2. Luxury Goods - Luxury brands can create limited-edition collectibles like designer toys to commemorate special occasions and connect with their consumers on a more personal and interactive level.
3. Marketing and Advertising - Marketing agencies can help brands leverage the trend of anniversary commemorations through innovative marketing campaigns and product launches centered around designer toys and other collectibles.
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