The Yoni Alter Rainbow Series Covers Bright Icons
Senduran Bhakthakumaran — April 22, 2012 — Art & Design
References: cargocollective & notcot.org
The Yoni Alter Rainbow series does a great job at taking logos and turning them into alternative, colorful prints.
This series of prints features posters and even t-shirts that demonstrate how the rainbow has been used in company logos and products. These corporations and products are now identified by their colorfully composed appearances. Some products that one can identify from its bright colors are the gay pride flag and the Rubik's cube.
It is quite interesting to notice how similar these logos look, but yet have never been associated with one another. Although these corporations use quite a similar color spectrum, they each manage to present very unique designs, which is essential for creating a distinct brand presence.
This series of prints features posters and even t-shirts that demonstrate how the rainbow has been used in company logos and products. These corporations and products are now identified by their colorfully composed appearances. Some products that one can identify from its bright colors are the gay pride flag and the Rubik's cube.
It is quite interesting to notice how similar these logos look, but yet have never been associated with one another. Although these corporations use quite a similar color spectrum, they each manage to present very unique designs, which is essential for creating a distinct brand presence.
Trend Themes
1. Logo Mashup Art - Artists can disrupt the art world by creating logo mashups that combine different company logos into colorful and unique designs.
2. Colorful Branding - Companies can innovate their branding strategy by incorporating vibrant and eye-catching colors into their logos and products.
3. Distinctive Design Trends - Designers can capitalize on the trend of using a similar color spectrum to create unique and visually appealing designs for various brands and products.
Industry Implications
1. Art and Design - Artists and designers can disrupt the art and design industries by leveraging the concept of logo mashups and colorful branding to create visually striking and thought-provoking artwork.
2. Advertising and Marketing - Advertising and marketing professionals can seize the opportunity to incorporate vibrant and colorful branding strategies in their campaigns, capturing the attention of consumers and creating memorable brand experiences.
3. Fashion and Apparel - The fashion and apparel industry can explore the trend of using colorful logo mashups to create unique and trendy clothing designs that appeal to a diverse range of consumers.
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