MoMA Design Store Stocks the Hellerware Rainbow Series
Amy Duong — January 19, 2023 — Art & Design
References: redirect.viglink & design-milk
John Edelman bought out Heller last year and announced plans to relaunch the iconic Hellerware stackable dinnerware in white. The set was originally designed in the 60s and now it is getting a captivating rainbow colorway that is available at the MoMA Design Store.
The iconic collection will be seen in six bright colors and it comes in a 6-piece set -- with one of each color. It comes in either dinner plates, mugs, soup bowls, or salad plates for the price of $60 and is available in-store or online. It is the perfect accenting item in the kitchen and adds a playful energy to the eating experience. The colors include orange, purple, red, blue, green, and yellow.
Image Credit: Heller
The iconic collection will be seen in six bright colors and it comes in a 6-piece set -- with one of each color. It comes in either dinner plates, mugs, soup bowls, or salad plates for the price of $60 and is available in-store or online. It is the perfect accenting item in the kitchen and adds a playful energy to the eating experience. The colors include orange, purple, red, blue, green, and yellow.
Image Credit: Heller
Trend Themes
1. Colorful Dining Experience - There is an opportunity for disruptive innovation in the food and beverage industry to introduce vibrantly-colored and playful tableware to enhance the dining experience.
2. Retro Rebranding - The rebranding of iconic 60s designs presents an opportunity for disruptive innovation in incorporating nostalgia and vintage designs into modern homes and lifestyles.
3. Stackable Design Resurgence - There is an opportunity for disruptive innovation in the manufacturing and design industry by reviving stackable and space-saving product designs that were popular in past decades for modern utility and efficiency.
Industry Implications
1. Home Goods - The home goods industry can explore the use of bright and playful colors in their product designs for a fun and youthful touch.
2. Retail - Retail stores can tap into the nostalgia trend by featuring retro products with a modern twist to attract shoppers seeking unique and playful products.
3. Hospitality - The hospitality industry can incorporate bright and playful tableware designs to enhance the dining experience and create a memorable atmosphere for guests.
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