The Yoda Robe is Ideal for Star Wars Superfans
Michael Hines — January 18, 2011 — Pop Culture
References: technabob
The Yoda Robe is a bathrobe designed to look like the legendary Jedi Master. This bathrobe is guaranteed to give you instant Star Wars street cred -- provided your friends see you stepping out of the shower.
The Yoda Robe is also the perfect compliment to the Obiwan Kenobi robe previously featured on Trend Hunter. Star Wars fans, this one is all you.
Implications - Iconic companies and brands get that way by remaining true to their brand message while still expanding to different industries. The latter is the differentiating factor between a brand that is memorable and a brand that represents a certain lifestyle. Star Wars serves as a great case study for this strategy, as they began as a movie franchise but have expanded to thousands of industries.
The Yoda Robe is also the perfect compliment to the Obiwan Kenobi robe previously featured on Trend Hunter. Star Wars fans, this one is all you.
Implications - Iconic companies and brands get that way by remaining true to their brand message while still expanding to different industries. The latter is the differentiating factor between a brand that is memorable and a brand that represents a certain lifestyle. Star Wars serves as a great case study for this strategy, as they began as a movie franchise but have expanded to thousands of industries.
Trend Themes
1. Brand Expansion - Iconic brands can differentiate themselves by expanding into different industries, like Star Wars.
2. Pop Culture Merchandise - Pop culture-inspired merchandise, such as Jedi bathrobes, is gaining popularity among superfan communities.
3. Nostalgic Fashion - Nostalgic fashion items, like Yoda robes, are resonating with consumers seeking unique and nostalgic experiences.
Industry Implications
1. Film Merchandise - Film franchises, like Star Wars, have an opportunity to capitalize on their fanbase by expanding into merchandise industries.
2. Cosplay and Fan Conventions - Cosplay and fan conventions can benefit from offering a wider range of pop culture merchandise, such as Jedi bathrobes.
3. Fashion and Apparel - The fashion and apparel industry can tap into the trend of nostalgic fashion by creating unique and iconic pieces inspired by pop culture, like Yoda robes.
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