YMC's Spring/Summer 2013 Line is Decorative
References: youmustcreate & sheermag
YMC'S Spring/Summer 2013 line features a dazzling sequence of patterns. The menswear show captivated its London audience members as it presented cardigans, sports jackets and denim on denim ensembles, all of which spoke to the staying power of the young label.
YMC, otherwise known as You Must Create, is set on releasing intelligent, wearable apparel. Current seasonal styles are of little consequence to the mod British company which instead seeks to fall outside of the mainstream.
Plaid, stripes, animal prints and floral constellations made for a spellbound runway show. Notwithstanding the almost gaudy tone of this Spring/Summer 2013 collection, it still retains a proper, gentlemanly appeal with nautical motifs, modest cuts and sensible outerwear pieces.
YMC, otherwise known as You Must Create, is set on releasing intelligent, wearable apparel. Current seasonal styles are of little consequence to the mod British company which instead seeks to fall outside of the mainstream.
Plaid, stripes, animal prints and floral constellations made for a spellbound runway show. Notwithstanding the almost gaudy tone of this Spring/Summer 2013 collection, it still retains a proper, gentlemanly appeal with nautical motifs, modest cuts and sensible outerwear pieces.
Trend Themes
1. Multi-patterned Fashion - Disruptive innovation opportunity: Explore creating unique patterns and combinations to stand out in the fashion industry.
2. Intelligent Wearable Apparel - Disruptive innovation opportunity: Develop clothing that incorporates smart technology, enhancing functionality and convenience for consumers.
3. Rediscovering Vintage Styles - Disruptive innovation opportunity: Reimagine and reintroduce classic fashion elements with a modern twist, catering to consumers looking for nostalgia and individuality.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Combine traditional techniques with cutting-edge technology to create innovative and visually stunning garments.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop advanced manufacturing methods to efficiently produce multi-patterned textiles, meeting the growing demand for unique fashion.
3. Smart Fashion Technology - Disruptive innovation opportunity: Invest in research and development to create wearable tech solutions that seamlessly integrate into fashion garments, providing added value to consumers.
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