The New Yelp Ad Shows You How to Escape Oddball Situations
Christopher Magsambol — September 25, 2015 — Marketing
Yelp is used by over 77 million people in the world and now hopes to reach more people with its first ever television commercial. The app wants to expand its scope to include reviews for far more services than simply reviewing restaurants.
To help make this message clear, Yelp's commercial put people in extremely outrageous and oddball scenarios, and presents Yelp as an instant quick-fix. Some of the situations that characters find themselves in are weird car collisions, the need to find golf lessons, and needing hair and makeup for a rained on wedding.
Through humor and exaggeration, Yelp is letting consumers know that its service is much more far-reaching than originally believed. The tagline for the commercial reads "We know just the place," further proving that whatever the situation, the app is a convenient reliable solution.
To help make this message clear, Yelp's commercial put people in extremely outrageous and oddball scenarios, and presents Yelp as an instant quick-fix. Some of the situations that characters find themselves in are weird car collisions, the need to find golf lessons, and needing hair and makeup for a rained on wedding.
Through humor and exaggeration, Yelp is letting consumers know that its service is much more far-reaching than originally believed. The tagline for the commercial reads "We know just the place," further proving that whatever the situation, the app is a convenient reliable solution.
Trend Themes
1. Expanded Service Reviews - Yelp's new commercial highlights the opportunity for expansion into reviews for additional service industries beyond restaurants.
2. Humorous Marketing Ads - Yelp's commercial demonstrates the potential for other companies to use humor in commercials to catch the attention of potential customers.
3. Instant Quick-fix Solutions - Yelp's new advertisement showcases the need for solutions that are quick, easy, and convenient for consumers.
Industry Implications
1. Online Review Platforms - Yelp's advertising success demonstrates the need for online review platforms to expand into other industries and markets.
2. Advertising Agencies - The humorous and creative nature of Yelp's ad campaign can inspire other advertising agencies to explore new creative ad formats in different markets.
3. Service Industries - Yelp's commercial possibility signals opportunities for service industries to be creative and bold with their advertising and marketing strategies.
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