adidas Skateboarding & Miles Silvas Debut a New 3ST.004 Color
The Fall/Winter 2019 footwear range by adidas Skateboarding will boast a range of rider-led designs and the first iteration of the collection comes in the form of vibrant yellow skateboarding shoes. Dubbed the 'Rider Series,' the project will feature monthly installments of footwear, each one bringing urban athletes closer to adidas' target demographics.
The model in question is developed in collaboration with team-rider Miles Silvas. A partnership of this caliber guarantees that adidas designers hit the mark in functional and aesthetic construction as they reference the expertise of an experienced individual.
The yellow skateboarding shoes take on the silhouette of the 3ST.004. Characterized by its ultra-responsive BOOST technology and durable upper, the new colorway is sure to give avid adidas consumers another style-oriented option to chose from.
The model in question is developed in collaboration with team-rider Miles Silvas. A partnership of this caliber guarantees that adidas designers hit the mark in functional and aesthetic construction as they reference the expertise of an experienced individual.
The yellow skateboarding shoes take on the silhouette of the 3ST.004. Characterized by its ultra-responsive BOOST technology and durable upper, the new colorway is sure to give avid adidas consumers another style-oriented option to chose from.
Trend Themes
1. Rider Series - Monthly installments of rider-led skateboarding shoe designs will bring adidas closer to target demographics.
2. BOOST Technology - The ultra-responsive BOOST technology in the 3ST.004 presents opportunities for application in other athletic footwear.
3. Collaborative Design - Partnering with experienced individuals for functional and aesthetic construction presents opportunities for disruptive innovation in other industries.
Industry Implications
1. Athletic Footwear - Collaborating with athletes to design and test new shoe models can revolutionize the athletic footwear industry.
2. Skateboarding Equipment - Launching monthly rider-led designs presents opportunities for other skateboarding equipment companies to create similar limited edition collections.
3. Fashion and Design - Partnering with experienced professionals outside of the athletic industry for functional and aesthetic construction presents opportunities for disruptive innovation in other areas of design.
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