This Ad Promotes the Yellow Pages App as a Fix All Solution
Jonathon Brown — February 2, 2013 — Pop Culture
References: yellowpages & ibelieveinadv
Here's a new ad promoting the helpful Yellow Pages app for smartphones. It hammers home the point that with the Yellow Pages app, a world of resources are at your fingertips.
The scene begins with a broken front gate and as soon as the home owner types "gate repair" into his Yellow Pages app there is a repair man there fixing it. From there, the pattern continues as he goes from getting his hair cut to his teeth cleaned, to hiring a personal assistant in the blink of an eye.
While the sequence of events is totally unrealistic in real time, the point is the Yellow Pages app is very useful for everyday needs. The commercial depicts the app as an all knowing, all seeing tool for getting anything you need.
The scene begins with a broken front gate and as soon as the home owner types "gate repair" into his Yellow Pages app there is a repair man there fixing it. From there, the pattern continues as he goes from getting his hair cut to his teeth cleaned, to hiring a personal assistant in the blink of an eye.
While the sequence of events is totally unrealistic in real time, the point is the Yellow Pages app is very useful for everyday needs. The commercial depicts the app as an all knowing, all seeing tool for getting anything you need.
Trend Themes
1. On-demand Services - The concept of having an app that connects consumers to service providers in real-time presents an opportunity for businesses to create their own on-demand apps.
2. Multi-service Apps - A trend towards multi-service apps that offer a variety of services in a single platform, broadens opportunities for businesses to expand into other markets without developing separate apps.
3. Hyper-personalization - The use of artificial intelligence and machine learning technologies enables app developers to provide hyper-personalized, real-time solutions tailored to individual needs and preferences.
Industry Implications
1. On-demand Service Industry - The rapid growth of on-demand technology in different sectors is an opportunity for businesses to capitalize on the trend and develop their own on-demand service apps.
2. Mobile App Developers - There is an opportunity for mobile app developers to create hyper-personalized apps to meet specific needs and preferences of users by leveraging artificial intelligence, natural language processing, and machine learning technologies.
3. Digital Advertising Industry - Companies in the digital advertising industry can leverage multi-service apps to reach a wider audience and promote various products and services in a single platform.
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