Kanye West & Adidas are Launching the 'Yeezy Boost 350' Footwear Design
Ady Floyd — June 19, 2015 — Pop Culture
References: adidas
Kanye West and adidas have teamed for the third time to release another fashion-forward piece of footwear called Yeezy Boost 350. The fabric-covered kicks are composed of adidas' primeknit material, which is fabric designed to fit like another layer of skin. This allows the wearer to embrace the lightweight footwear and feel as if every step is supercharged.
The beautiful and simple material is patterned with black and white speckles. The inner part of the material features a large black arch in the pattern placed between the heel and the toe of the Yeezy Boost 350. The design came from West's desire to create a clean and effortlessly modern piece of footwear.
After the extremely successful global launches of 'Yeezy Season 1' and the 'Yeezy Boost' last year, this shoe-deigning duo is sure to launch another amazing shoe.
The beautiful and simple material is patterned with black and white speckles. The inner part of the material features a large black arch in the pattern placed between the heel and the toe of the Yeezy Boost 350. The design came from West's desire to create a clean and effortlessly modern piece of footwear.
After the extremely successful global launches of 'Yeezy Season 1' and the 'Yeezy Boost' last year, this shoe-deigning duo is sure to launch another amazing shoe.
Trend Themes
1. Fashion-forward Footwear Design - The Yeezy Boost 350 demonstrates the trend of fashion-forward footwear designs, offering an opportunity for companies to create innovative and stylish shoe designs.
2. Lightweight Material Innovation - The primeknit material used in the Yeezy Boost 350 presents a trend in lightweight materials, providing a chance for industries to explore and develop new lightweight fabric technologies.
3. Collaborative Fashion Partnerships - The collaboration between Kanye West and Adidas showcases the trend of collaborative fashion partnerships, presenting an opportunity for businesses to form creative and mutually beneficial collaborations in the fashion industry.
Industry Implications
1. Footwear Industry - The Yeezy Boost 350 introduces a disruptive innovation opportunity for the footwear industry to explore fashion-forward designs and lightweight materials.
2. Textile Industry - The primeknit material used in the Yeezy Boost 350 offers a disruptive innovation opportunity for the textile industry to develop new lightweight fabric technologies.
3. Fashion Industry - The collaboration between Kanye West and Adidas in the Yeezy Boost 350 presents a disruptive innovation opportunity for the fashion industry to explore unique and creative collaborations.
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