Yahoo Live Now Active
Going Like Sixty — February 9, 2008 — Pop Culture
References: yliveblog
Six people have quietly launched Yahoo Live. This experiment comes from the Google competitor, but with a very small team of testers, will they be able to correctly evaluate if the YouTube competitor will meet market demands?
With the new service, Yahoo provides all the back end support allowing anyone to webcast a production. Aimed squarely at Youtube.com, Yahoo Live wants you to offer the experience of being able to react to fan feedback.
With the new service, Yahoo provides all the back end support allowing anyone to webcast a production. Aimed squarely at Youtube.com, Yahoo Live wants you to offer the experience of being able to react to fan feedback.
Trend Themes
1. Live Webcasting - Opportunity for businesses to offer interactive and real-time content to engage with their audience through live webcasting.
2. Competing with Youtube - Chance for companies to develop their own video sharing platforms that can rival YouTube in terms of features and user experience.
3. Social Interaction in Content Creation - Possibility for brands to incorporate fan feedback and interactivity into their content creation process to enhance user engagement.
Industry Implications
1. Media and Entertainment - Potential for media companies to expand their reach and engage with audiences by incorporating live webcasting into their content strategies.
2. Technology - Opportunity for tech companies to develop innovative video streaming and webcasting solutions to support businesses in offering interactive content experiences.
3. Marketing and Advertising - Potential for marketers to leverage live webcasting and interactive content to create immersive brand experiences and drive customer engagement.
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