IMMIDIA is Like the Uber of the Seas
Laura McQuarrie — March 23, 2016 — Autos
References: dujour
'IMMIDIA' is the name of a new app-based service that will make it possible for people to partake in luxury yacht rentals. Just as there's Uber for ridesharing on land, IMMIDIA is being likened to the equivalent for the seas. However, the upscale service provides more than just a way to get from point A to point B. With IMMIDIA, users have access to not just a yacht, but welcome ambassadors, a full crew and catering.
After ordering a yacht on-demand from a smartphone, a yacht is delivered in two hours. As of this month, the service has been launched in Miami, with plans to expand to other regions in the future, including Dubai, St. Barths and the French Riviera.
After ordering a yacht on-demand from a smartphone, a yacht is delivered in two hours. As of this month, the service has been launched in Miami, with plans to expand to other regions in the future, including Dubai, St. Barths and the French Riviera.
Trend Themes
1. On-demand Luxury Services - The IMMIDIA app-based service for yacht rentals mirrors the trend of on-demand luxury services in various industries.
2. Concierge-level Experiences - IMMIDIA's inclusion of welcome ambassadors, full crew, and catering showcases the trend of providing concierge-level experiences in the luxury yacht rental industry.
3. Expansion of On-demand Economy - IMMIDIA's plans to expand to other regions like Dubai, St. Barths, and the French Riviera align with the trend of the on-demand economy expanding to different geographic markets.
Industry Implications
1. Luxury Travel and Hospitality - The IMMIDIA service disrupts the luxury travel and hospitality industry by offering on-demand yacht rentals with full crew and catering.
2. Mobile Application Development - The creation of the IMMIDIA app demonstrates the need for innovative mobile application development in the luxury yacht rental market.
3. Transportation and Logistics - IMMIDIA's delivery of yachts within two hours highlights the potential for disruption in the transportation and logistics industry, specifically in the delivery of high-value goods.
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