Green Guilt Solutions for Seafarers
Marissa Brassfield — October 23, 2008 — Eco
References: yachtcarbonoffset & luxist
The wave of green guilt has washed into the high seas, led by Yacht Carbon Offset. This program mimics the carbon offset programs that have become more prevalent among air carriers, but is aimed towards yachtsmen who would rather fund eco-friendly charities than halt their own fuel-guzzling adventures.
According to Luxist, Yacht Carbon Offset prefers to fund alternative energy sources, with supported projects that include renewable energy in Brazil and wind power farms in China and India. Yacht Carbon Offset calculates the amount of offsets required using user-submitted data about the kind of marine fuel used, as well as any other luxuries that are used during the trip like helicopters and watercraft.
According to Luxist, Yacht Carbon Offset prefers to fund alternative energy sources, with supported projects that include renewable energy in Brazil and wind power farms in China and India. Yacht Carbon Offset calculates the amount of offsets required using user-submitted data about the kind of marine fuel used, as well as any other luxuries that are used during the trip like helicopters and watercraft.
Trend Themes
1. Green Guilt - Opportunity for businesses to develop guilt-alleviating solutions for environmentally-conscious consumers in different industries.
2. Carbon Offsets - Potential for innovative carbon offset programs to cater to specific industries and their unique environmental impact.
3. Eco-friendly Charities - Growing demand for partnerships between industries and eco-friendly charities to support sustainable projects and enhance brand image.
Industry Implications
1. Yachting - Disruptive innovations can focus on offering eco-friendly solutions to yacht owners and operators to minimize environmental impact.
2. Aviation - Opportunities for developing carbon offset programs tailored to the aviation industry, ensuring guilt-free air travel for conscious flyers.
3. Luxury Tourism - Innovative strategies can be designed to offer guilt-free luxury experiences, integrating eco-friendly practices and supporting charitable projects.
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