The Y&R WWF Campaign Creates Critters out of Inanimate Objects
Armida Ascano — December 21, 2010 — Social Good
References: adsoftheworld
The Y&R WWF campaign exercises a creative way to communicate a simple concept. Images of inanimate objects cleverly arranged to resemble animals remind you that cuddly critters aren't thought of enough in daily life.
These impeccably composed images are followed by the tagline, "If you see an animal, you're missing something," which ties into the campaign's plea to start making actions toward saving endangered animals. Check out the Y&R WWF campaign in the featured gallery.
These impeccably composed images are followed by the tagline, "If you see an animal, you're missing something," which ties into the campaign's plea to start making actions toward saving endangered animals. Check out the Y&R WWF campaign in the featured gallery.
Trend Themes
1. Creative Ad Campaigns - Opportunity for companies to creatively communicate their message in unique and attention-grabbing ways.
2. Environmental Activism - Increasing awareness and action towards protecting endangered species and the environment.
3. Visual Storytelling - Using visuals to convey messages and create emotional connections with the audience.
Industry Implications
1. Advertising - Innovative advertising techniques and campaigns.
2. Conservation - Opportunities for organizations and businesses to support and participate in conservation efforts.
3. Graphic Design - Using graphic design skills to create visually impactful campaigns and imagery.
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